Page Index & Disposition Plan Melton Norcross & Associates 21 August 2026
Forty-four URLsin search of a structure.
The target sitemap for the redesign, with every existing page assigned an action — keep, modify, create, or retire — plus the redirect map and a two-phase build order.
Overview
Where this lands
- Live today
- 44
- Keep as is
- 18
- Modify
- 17
- Retire / merge
- 9
- Create new
- 38
- Target total
- 73
Roughly a 65% increase in indexable pages, but almost none of it is new writing from scratch. The bulk is unbundling — the current /services/ page already contains six services’ worth of copy, and the homepage already lists forty-plus oilfield categories as plain text. That material becomes pages.
Two structural decisions worth agreeing before build starts, both flagged in context below: the blog posts stay at their existing root URLs, and the oil & gas page keeps its current slug.
KeepURL and content stand; may get design refresh only
Modifyrewrite, retitle, or re-home
Newdoes not exist today
Retire301, merge, or remove
Target architecture
The sitemap to build toward
Top level
- /Home — rewritten hero, fee claim above the foldModify
Services — the silo that does not exist today
- /services/Hub. Overview + links to all childrenModify
- /services/commercial-debt-collection/Core B2B recovery. Primary money pageNew
- /services/mineral-liens/ ★The moat. Nothing like it on either competitorNew
- /services/skip-tracing/Already written inside /services/ — split it outNew
- /services/asset-investigation/Licensed PI capability, currently buriedNew
- /services/judgment-recovery/Post-judgment enforcementNew
- /services/demand-letters/First-stage service, high-intent search termNew
- /services/litigation-legal-forwarding/Attorney network and suit processNew
- /services/international-collections/Existing blog post supports itNew
- /services/ar-management/Outsourced receivables — Phase 2New
Industries — flagship kept in place, verticals built around it
- /industries/Hub linking every verticalNew
- /oil-gas-debt-collection-agency/ ★Flagship. Slug stays, content and title rewrittenModify
- /industries/oilfield-services/Cementing, wireline, artificial lift, pumping unitsNew
- /industries/drilling-contractors/Operators and drillersNew
- /industries/equipment-rental/Rental fleets and tool companiesNew
- /industries/trucking-hauling/Hot shot, cargo, crude haulingNew
- /industries/pipeline-midstream/Processing, storage, transportNew
- /industries/manufacturing-suppliers/Phase 2New
- /industries/construction/Phase 2 — overlaps lien expertiseNew
Locations — real offices first, markets second
- /locations/Hub with map and coverage statementNew
- /locations/frisco-tx/HQ. Real address, real GBP listingNew
- /locations/lafayette-la/Second real office. Gulf Coast angleNew
- /locations/dallas-tx/Rebuilt from the 2022 pageModify
- /locations/houston-tx/Market page — energy corridorNew
- /locations/midland-odessa-tx/Market page — Permian BasinNew
- /locations/fort-worth-tx/Phase 2 — BarnettNew
- /locations/oklahoma-city-ok/Phase 2 — AnadarkoNew
- /locations/new-orleans-la/Phase 2 — offshore / GulfNew
Proof & conversion
- /fees/Rates stay public. Light refresh onlyKeep
- /results/Recovery rate, methodology, case studiesNew
- /reviews/Named testimonials with logos, replacing anonymised quotesModify
- /leave-a-review/One canonical URL, no year in the slugModify
- /place-account/Qualifying form. Replaces /get-started/Modify
- /contact-us/Server-rendered form, hours, both officesModify
- /faqs/Expanded, with FAQPage schemaModify
- /pay-online/Phase 2. Both competitors have oneNew
- /client-portal/Phase 2. Login gate + explainer pageNew
About & credibility
- /about-us/Story, vision, mission — tightenedModify
- /about-us/team/Real bios and photos. Tucker Albin fumbles this — win itNew
- /about-us/licensing-compliance/Bond, licensed PIs, state registrationsNew
- /about-us/associations/Memberships and certificationsNew
Resources — hub is new, posts stay put
- /resources/Hub. Replaces /news/, absorbs the orphan blog indexModify
- /resources/collection-alert/Monthly alert signup, consolidated from two URLsModify
- /resources/credit-application-template/Lead magnet, promoted out of the blogModify
- /resources/personal-guaranty-template/Lead magnet, promoted out of the blogModify
- /resources/mineral-lien-deadlines-tx-la/New gated asset. Feeds the moat pageNew
- 24 blog posts at rootSlugs unchanged. See disposition tableKeep
Legal & utility
- /privacy-policy/Refresh dates onlyKeep
- /terms-of-use/Missing todayNew
- /accessibility/ADA statement. Collection agencies get targetedNew
- /sitemap/HTML sitemap for users and crawl depthNew
Decision 1 — the flagship slug
/oil-gas-debt-collection-agency/ is already a keyword-strong URL and the second-most-important page on the site. Moving it into /industries/ would be tidier and is not worth the risk. Keep the slug, put it in the /industries/ nav group, and let one URL be inconsistent. Confirm against Search Console impressions before locking this.
Decision 2 — leave the blog where it is
Twenty-eight posts, some five years old, all at the root. Re-homing them under /resources/blog/ means 28 redirects for zero ranking gain. Build the /resources/ hub, link down into the posts, and publish new posts at root alongside them. Consistency loses to preserved equity.
Existing pages
Disposition of all 16 live pages
| Current URL | Action | What happens |
|---|---|---|
| / | Modify | Full rebuild. Kill “Debt Collections Professional Commercial.” One headline, one supporting line naming oil & gas, one CTA. Move the 25% contingency claim above the fold. Rewrite the meta description as a sentence. |
| /about-us/ | Modify | Tighten. Spin the team, compliance and associations content into three child pages. |
| /services/ | Modify | Becomes a hub. Its existing body copy is the source material for six of the new child pages. Retitle to a keyword-led tag. |
| /oil-gas-debt-collection-agency/ | Modify | Slug stays. Rewrite title tag and meta description, restructure headings, add internal links down to the new industry pages. |
| /fees/ | Keep | Strongest differentiator on the site. Design refresh, keep the published rates, add a comparison framing. |
| /faqs/ | Modify | Expand with oil & gas specific questions. Add FAQPage schema. |
| /contact-us/ | Modify | Server-render the form so it exists without JavaScript. Add business hours. Keep both office maps. |
| /get-started/ | Modify | Rename to /place-account/ and rebuild as the qualifying intake form: balance owed, account count, industry, age of debt, B2B confirmation. 301 the old URL. |
| /reviews/ | Modify | Replace anonymised quotes with named clients and logos. Add Review schema. |
| /leave-review/ | Retire | 301 to /leave-a-review/. |
| /leave-review-2026/ | Retire | 301 to /leave-a-review/. Never put a year in a slug you intend to keep. |
| /monthly-collection-alert/ | Modify | Re-home to /resources/collection-alert/ with a 301. |
| /news/ | Modify | Becomes /resources/. 301 the old URL. Add filtering by service and industry. |
| /dallas-commercial-debt-collection-agency/ | Modify | 301 to /locations/dallas-tx/ and rewrite. It has not been touched since September 2022 and names the wrong city relative to the office. |
| /privacy-policy/ | Keep | Update dates and controller details. |
| /colors/ | Retire | Leftover style-guide page in the public sitemap. Return 410 or noindex and remove. |
Existing posts
Disposition of all 28 blog URLs
Eighteen stay untouched and simply get linked upward into the new service and industry pages. Six get rewritten or repositioned. Four disappear.
| Post | Action | Note |
|---|---|---|
| /using-mineral-liens-to-collect-oil-and-gas-debts-a-step-by-step-guide/ | Keep | Link into /services/mineral-liens/. Highest-value post on the site. |
| /a-complete-guide-to-texas-mineral-liens-and-debt-collection/ | Keep | Same silo. Check the two do not compete — differentiate by state vs process. |
| /how-to-recover-past-due-receivables-in-the-oil-and-gas-industry/ | Keep | Link into the flagship oil & gas page. |
| /does-the-fdcpa-apply-to-commercial-collections/ | Keep | Strong objection-handling content. |
| /the-true-cost-of-unpaid-invoices/ | Keep | Top-of-funnel. Link to /place-account/. |
| /how-do-i-collect-a-past-due-commercial-debt/ | Keep | Question-format, good for AI answer surfaces. |
| /how-do-i-dispute-a-commercial-debt/ | Keep | Attracts debtors more than clients, but earns links. |
| /top-5-benefits-of-hiring-a-commercial-debt-collection-agency/ | Keep | Most recent substantive post. Link into services hub. |
| /common-b2b-debt-recovery-strategies/ | Keep | — |
| /revealed-the-top-10-b2b-debt-collection-mistakes/ | Keep | — |
| /the-process-of-b2b-debt-recovery-by-a-commercial-collection-agency/ | Keep | Link into /services/ hub. |
| /why-its-better-to-hire-a-commercial-debt-collection-agency-than-go-to-small-claims-court/ | Keep | Link into /services/litigation-legal-forwarding/. |
| /international-debt-collection-what-to-do-when-an-international-client-wont-pay-their-invoice/ | Keep | Link into /services/international-collections/. |
| /7-proven-invoice-tricks-to-get-clients-to-pay-faster/ | Keep | — |
| /how-to-get-a-client-to-pay-you-upfront/ | Keep | — |
| /what-are-fair-debt-collection-laws/ | Modify | Becomes the evergreen canonical for collection law. Absorbs both dated law posts. |
| /how-big-is-the-commercial-debt-collection-industry/ | Keep | Canonical of the duplicate pair. Refresh the figures. |
| /navigating-oil-and-gas-debt-recovery-amid-2025-tariff-challenges/ | Modify | Year is in the title and it is the newest post on the site. Refresh to current conditions, keep the URL. |
| /free-business-credit-application-form/ | Modify | Promote out of the blog to /resources/credit-application-template/ as a real gated asset. 301. |
| /how-to-use-a-personal-guaranty-form-to-ensure-a-client-pays-you/ | Modify | Promote to /resources/personal-guaranty-template/. 301. |
| /why-it-makes-smart-financial-sense-to-outsource-your-companys-debt-collection-tasks-to-a-commercial-collection-agency/ | Modify | 103-character slug. Shorten to /outsourcing-debt-collection/ with a 301. |
| /7-reasons-to-hand-over-your-past-due-receivables-to-the-melton-norcross-and-associates-collection-agency/ | Modify | This is a sales page wearing a blog post’s clothes. Rebuild as /about-us/why-melton-norcross/ and 301. |
| /what-are-the-new-debt-collection-laws-in-2023/ | Retire | 301 into the evergreen law page. |
| /what-were-the-new-debt-collection-laws-in-2022/ | Retire | 301 into the evergreen law page. |
| /how_big_is_the_debt_collection_industry/ | Retire | Underscored slug, duplicate topic. 301 to the hyphenated version. |
| /the-ultimate-collection-agency-challenge/ | Retire | Thin and off-strategy. 301 to /results/. |
| /news-and-resources-blog/ | Retire | Orphaned duplicate index with no date. 301 to /resources/. |
| /monthly-collection-alert-old/ | Retire | 301 to /resources/collection-alert/. |
Redirect map
Ship this with the launch, not after it
- /get-started/ 301 →
- /place-account/
- /news/ 301 →
- /resources/
- /news-and-resources-blog/ 301 →
- /resources/
- /monthly-collection-alert/ 301 →
- /resources/collection-alert/
- /monthly-collection-alert-old/ 301 →
- /resources/collection-alert/
- /leave-review/ 301 →
- /leave-a-review/
- /leave-review-2026/ 301 →
- /leave-a-review/
- /dallas-commercial-debt-collection-agency/ 301 →
- /locations/dallas-tx/
- /free-business-credit-application-form/ 301 →
- /resources/credit-application-template/
- /how-to-use-a-personal-guaranty-form-to-ensure-a-client-pays-you/ 301 →
- /resources/personal-guaranty-template/
- /why-it-makes-smart-financial-sense-to-outsource…/ 301 →
- /outsourcing-debt-collection/
- /7-reasons-to-hand-over-your-past-due-receivables…/ 301 →
- /about-us/why-melton-norcross/
- /what-are-the-new-debt-collection-laws-in-2023/ 301 →
- /what-are-fair-debt-collection-laws/
- /what-were-the-new-debt-collection-laws-in-2022/ 301 →
- /what-are-fair-debt-collection-laws/
- /how_big_is_the_debt_collection_industry/ 301 →
- /how-big-is-the-commercial-debt-collection-industry/
- /the-ultimate-collection-agency-challenge/ 301 →
- /results/
- /colors/ 410 ✕
- remove entirely
Build order
Two phases, not one
| Phase | Scope | New pages | Why here |
|---|---|---|---|
| Phase 1 — Launch | Home, services silo (8), industries hub + 5 verticals, locations hub + 5, about + 3 children, results, resources hub, conversion pages, legal, all redirects | 28 | Everything here either fixes something actively costing leads or unbundles copy that already exists. No new research required. |
| Phase 2 — 60–90 days | Remaining 3 location markets, construction and manufacturing verticals, AR management, pay online, client portal, gated lien-deadline asset | 10 | Depends on decisions Melton has to make — payment processor, portal software, and whether they can honestly claim coverage in markets without an office. |
One caution on location pages
Frisco and Lafayette are real offices and can carry full local pages with a Google Business Profile behind each. Houston, Midland–Odessa and the Phase 2 cities are market pages — they need genuinely distinct content about that basin’s operators, payment norms and lien deadlines, not the same page with the city name swapped. Near-duplicate city pages are the fastest way to get the whole directory discounted, and Ryan & Jacobs is already flirting with that problem through their overlapping New York URLs.