Client Portal · Website Design
Website Design: Overview
The new MeltonNorcross.com is the center of the entire campaign. Every mailer, ad, post, email and press release sends people here, so it has one job: turn a business with a past-due invoice into a placed account.
The research, planning and design are done, and the first draft of the custom built WordPress website is nearly complete. With your approval, we build out the repeatable pages (city pages, additional landing pages and blog articles) and launch.
At a glance
- First draft nearly complete: ten launch pages designed and built, awaiting your approval.
- Built to bring in accounts: a Place an Account button on every page, a short qualifying form, click-to-call on mobile, and published fees up front.
- Built to rank: a dedicated page for every service, industry and market, with your current Google rankings protected through the switch.
- Built to be measured: visitor and engagement tracking ready to switch on at launch.
- Two style directions to choose from. Same pages and content; only the look changes.
1. Where Things Stand
| Work | Status |
|---|---|
| Audit of your current site and two competitors | Complete |
| Site structure and page plan (about 70 pages, in two waves) | Complete |
| Section-by-section design of the ten launch pages, desktop and mobile | Complete |
| Two style directions for you to choose from | Complete |
| First draft of the custom built WordPress website | Nearly complete, awaiting your approval |
| Ranking protection plan and address map for every current page | Complete |
| Visitor and engagement tracking | Mostly set up and organized; goes live with the site, in under 2 days |
| City pages, additional landing pages and blog articles | Next: built from the approved templates after approval |
2. What You Asked For, and How the New Site Delivers
| Your goal | How the new website handles it |
|---|---|
| Modernize the layout and messaging | A clean, modern design inspired by the sites you liked, without copying them. Headlines say plainly who you help and how: “Recover what the oilfield owes you.” |
| Improve conversion and lead capture | A Place an Account button in the header of every page, a nine-question qualifying form that filters out consumer debt, click-to-call on phones, a free checklist download, and a newsletter sign-up for visitors who aren’t ready yet. |
| Update branding and visuals | The new navy and gold brand, the new logo, real office and oilfield imagery, and a homepage video. |
| Mobile responsiveness | Every page is designed for phones first. Menus, forms, tables and buttons all adapt to small screens, and your phone number stays one tap away. |
| Show your expertise | Dedicated pages for mineral liens, each oilfield industry and each market, so the depth of your experience is visible to prospects and to Google. |
3. The Launch Pages
| Page | Its job |
|---|---|
| Home | Who you are, who you help, proof you deliver, published fees, and the next step. |
| Services | Every service in one place, each linking to its own page. |
| Mineral Liens | Texas and Louisiana lien rights, explained. The model for every other service page. |
| Oil & Gas | Your core industry, kept at its current address because it already ranks. The model for every industry page. |
| Fees | Your rates, published. No collection, no fee. |
| About | Your history, values, team and credentials. |
| Dallas–Fort Worth | Built around your Frisco headquarters. |
| Lafayette | Your Louisiana office and Louisiana lien rights. |
| Houston | Serving the Houston energy market from Frisco. |
| Place an Account | The main form, with what happens next. The Contact page uses the same layout. |
The Website Details tab walks through each page section by section.
4. What’s in This Section
| Tab | What you’ll find |
|---|---|
| Website Details | The design preview, the two styles, and every launch page section by section. |
| Protecting Your Search Rankings | How your current Google rankings and traffic carry over to the new site. |
| Visitor & Engagement Tracking | What you’ll be able to see about who visits, opens and responds. |
| Color Guide | The brand colors used across the website and every other piece of the campaign. |
The Collections Readiness Checklist and future lead magnets are in Content Marketing & Lead Magnets. SEO strategy is in its own SEO section.
5. What Happens After Approval
| Step | What we do |
|---|---|
| 1. Final review | You choose a style and send any last changes. We allow two days for your review. |
| 2. Build out | We apply your changes and build the city pages, additional landing pages, blog articles and remaining service and industry pages from the approved templates. |
| 3. Connect and check | Forms, tracking and Google tools connected; a full pre-launch check of every page, form and forwarded address. |
| 4. Launch | MeltonNorcross.com switches to the new site. Tracking goes live within 2 days. |
| 5. First 30 days | Rankings, traffic and forms watched daily for two weeks, then weekly, with anything that slips fixed right away. |
6. What We Need From You
- Style choice: Modern Blend or Field Report.
- Business details: official phone number and hours for each office, and whether Lafayette has its own number.
- Credentials: license or bond numbers, state registrations and association memberships to display.
- Claims and permissions: approval to use the 90% figure, “1,300+ clients,” “30+ years,” the fee example, and the four client testimonials with names and companies.
- Lien wording: a quick review of the Texas and Louisiana lien language by your attorney.
- Photos: office exteriors in Frisco and Lafayette, and team headshots.
These items are also tracked in the Further Information or Clarification Needed tab of the Campaign Overview.
Ready to approve?
Choose Approve, Pause or Cancel below, and leave your answers, questions or changes in the comments. We’ll begin the steps above as soon as this section is approved.