Client Portal · Email Marketing
October Collections Alert: Draft Issue
Here is the first Collections Alert on the new platform, ready for your edits. It announces the Lafayette office, shares the first article, offers the checklist, and gives readers one practical tip they can use the same day. Every link is tracked, so we’ll see exactly who reads what.
At a glance
- Goes out after the new website launches, so every link leads to the new pages.
- Four short sections and one clear call to action, readable in under two minutes.
- Tracked by reader: opens, clicks and the pages each reader visits afterward.
1. The Issue
Collections Alert · October issue · Draft
Subject line: Louisiana, lien deadlines, and the “check is in the mail” test
Preview text: Our new Lafayette office, six red flags, and one date to write down on every job.
We’re now in Lafayette, Louisiana
Melton Norcross & Associates has opened an office in Lafayette, giving oilfield service companies, contractors and suppliers across Acadiana and the Gulf Coast a local partner for past-due commercial receivables. Same team, same process, with local knowledge of Louisiana’s lien rights. Read the announcement →
The “check is in the mail” test
“We’ll pay Friday.” “The check is in the mail.” “Let me talk to our controller.” One of those is normal. A pattern of them means you’re no longer being scheduled; you’re being managed. We wrote up the six red flags we see most often, and what to do about each one. Read the six red flags →
Quick tip: write down the last day of work
On every oilfield job, record the last day you performed work or delivered materials. In Texas and Louisiana, that date usually starts the clock on your lien rights, and it’s the first thing we ask for when an account comes in.
Free resource: Collections Readiness Checklist
Everything to gather before you place a past-due commercial account, in one four-page checklist. Download it free →
Have an account that’s past due?
Place it with us in minutes. No collection, no fee. Place an account → or call (469) 513-8458.
Melton Norcross & Associates, LLC · 2591 Dallas Parkway, Suite 300, Frisco, TX 75034 · 400 E. Kaliste Saloom Road, Suite 2600F, Lafayette, LA 70508 · Unsubscribe
2. What We’ll Measure
| Measure | What it tells us |
|---|---|
| Opens and clicks | Which topics your readers care about |
| Website visits after the email | Who is actively researching, for your team’s follow-up |
| Checklist downloads | Readers moving toward placing an account |
| Accounts placed | The result that matters most |
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