Client Portal · Search & Social Advertising
Ad Creative
This tab shows the ads themselves: the Google Search ads for each campaign, the extensions that make them larger and more useful, the searches we’ll target and block, and the Facebook and Instagram ads with their images. Everything is ready to load the day the new website and tracking are live.
At a glance
- Four Google Search campaigns, each with headlines and descriptions written to Google’s limits.
- Extensions add your phone, links to key pages and short selling points under each ad.
- A blocked-search list keeps budget away from people looking for help with personal debt.
- Five Facebook and Instagram ads, including a retargeting ad that offers the free checklist.
- A Dallas landing page built on your existing Dallas page, so it keeps its search history.
1. Google Search Ads
Google mixes and matches the headlines and descriptions to find the best-performing combinations, so each campaign has several of each.
Campaign: Oil & Gas Collections
Landing page: Oil & Gas page · Example searches: oil and gas debt collection agency · oilfield collection agency · oilfield collections
| Headlines (30 characters max) | Descriptions (90 characters max) |
|---|---|
| Oil & Gas Debt Collection | We recover past-due invoices from operators, contractors and oilfield service companies. |
| Oilfield Collection Agency | Published fees: 25% on commercial accounts. If we don’t collect, you don’t pay. |
| Recover Oilfield Invoices | Texas and Louisiana lien rights handled. Free review of your past-due account. |
| 25% Contingency. No Upfront | |
| No Collection, No Fee | |
| 30+ Years in the Oil Patch | |
| Mineral Lien Experience | |
| Offices in Frisco & Lafayette | |
| Place an Account Today |
Campaign: Commercial Collections
Landing page: Services page · Example searches: commercial collection agency · B2B debt collection · business debt collection agency
| Headlines (30 characters max) | Descriptions (90 characters max) |
|---|---|
| Commercial Collection Agency | Business-to-business collections from first call to judgment. Commercial accounts only. |
| B2B Debt Collection Experts | Our fees are public: 25% on commercial accounts, no upfront costs, no monthly fees. |
| Collect Past-Due Invoices | Place an account in minutes. We review it and call you within one business day. |
| 25% Contingency Fee | |
| No Collection, No Fee | |
| Commercial Accounts Only | |
| Free Account Review | |
| Nationwide Attorney Network |
Campaign: Mineral Liens
Landing page: Mineral Liens page · Example searches: mineral lien Texas · oil well lien Louisiana · oilfield lien deadline
| Headlines (30 characters max) | Descriptions (90 characters max) |
|---|---|
| Texas & Louisiana Liens | Lien windows are measured in months. We track timing on every oilfield account. |
| Mineral Lien Help | Unpaid for field work in Texas or Louisiana? Protect your lien rights before time is up. |
| Don’t Miss Your Lien Window | |
| Unpaid for Oilfield Work? | |
| Check Your Lien Deadline | |
| Oil Well Lien Experience |
Campaign: Local Markets
Landing page: Dallas–Fort Worth, Houston and Lafayette pages · Example searches: commercial collection agency Dallas · Houston · Lafayette
| Headlines (30 characters max) | Descriptions (90 characters max) |
|---|---|
| Dallas Collection Agency | Headquartered in Frisco, serving businesses across Dallas–Fort Worth and Texas. |
| Frisco Commercial Collections | Lafayette office serving Acadiana, the Gulf Coast and Louisiana oilfield companies. |
| Houston B2B Collections | |
| Lafayette Collection Agency | |
| Local Office, Nationwide Reach | |
| No Collection, No Fee |
2. Ad Extensions
| Extension | Content |
|---|---|
| Sitelinks | See Our Fees · Mineral Liens · Oil & Gas Collections · Place an Account · Free Checklist · About Melton Norcross |
| Callouts | No Collection, No Fee · Published Fees · Commercial Only · 30+ Years · Texas & Louisiana Offices · Nationwide Attorneys |
| Structured snippets | Services: Commercial Collections, Mineral Liens, Skip Tracing, Asset Investigation, Judgment Recovery, Demand Letters |
| Call | Office phone, during business hours (once the official number is confirmed) |
| Location | Linked to both Google Business Profiles |
3. Searches We Block
Many people searching for “debt collection” are individuals being contacted by a collector. Those clicks cost money and never become clients. We block them from day one:
| Category | Examples of blocked words |
|---|---|
| Personal debt | credit card, medical bill, student loan, payday, car repossession, personal loan |
| People being collected from | stop calling, harassment, dispute, remove from credit report, how to get rid of, sue me |
| Consumer topics | FDCPA lawyer, debt relief, debt consolidation, bankruptcy help, credit repair |
| Job seekers | jobs, careers, hiring, salary, work from home |
We review the actual searches every week, especially in the first month, and add to this list.
4. Facebook & Instagram Ads
Social ads are used selectively: mainly to reach people who already visited the website, and to promote the free checklist.
| Ad | Primary text |
|---|---|
| A · Oilfield | Operators slow-paying? Contractors stalling? We’ve recovered past-due oilfield receivables for more than 30 years, from Frisco and Lafayette. Commercial accounts only. No collection, no fee. |
| B · Fees | Most collection agencies make you call to ask what they charge. Ours is on our website: 25% on commercial accounts, no upfront costs, and nothing at all if we don’t collect. |
| C · Liens | In Texas and Louisiana, lien rights on unpaid oilfield work don’t last. If you’re still waiting on an invoice for field work, talk to us before the window closes. |
| D · Red flags | “We’ll pay Friday.” “The check is in the mail.” “Let me talk to our controller.” Here are the 6 red flags we see most often, and what to do about each one. |
5. Retargeting
Primary text: Getting ready to place an account? Our free Collections Readiness Checklist covers everything to gather first, so recovery starts faster.
6. Dallas Landing Page
Your existing Dallas page stays at its current address and becomes the landing page for Dallas-focused ads and social posts. It keeps the search history it has earned since 2022.
| Element | Content |
|---|---|
| Headline | Dallas–Fort Worth commercial debt collection, from our Frisco office. |
| Subhead | Past-due invoices from another business? We recover them. Commercial accounts only. No collection, no fee. |
| Proof | More than 30 years · Published fees · Texas lien experience · Nationwide attorney network |
| Form | The short qualifying form, with “Dallas–Fort Worth” tracked as the source |
| FAQs | Three local questions from the FAQ Library (office location, Texas statute of limitations, fees) |
| Office | Frisco address, hours and map |
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