Client Portal · Content Marketing & Lead Magnets
Future Lead Magnets
The Collections Readiness Checklist is the first of several free resources. Each new one reaches a different kind of prospect, at a different moment, and gives your social posts, articles, mailers and ads something new to offer. Here is what we recommend for the rest of the quarter, and what could follow.
At a glance
- One new lead magnet per month for the rest of the quarter.
- Recommended order: Credit Application Template, Lien & Notice Deadline Quick Reference, then a year-end guide.
- Each one builds on content already written, so it can be produced quickly.
- Lien content is reviewed by your attorney before it is published.
1. Recommended for This Quarter
| When | Lead magnet | What it is | Who it attracts |
|---|---|---|---|
| October | Commercial Credit Application Template | A ready-to-use application with the five clauses most applications miss, including a personal guaranty | Businesses extending credit, before there’s a problem |
| November | Lien & Notice Deadline Quick Reference (Texas & Louisiana) | A one-page guide to oilfield lien rights, notices and timing in both states | Oilfield service companies with unpaid field work |
| December | Before You Write It Off: A Year-End Receivables Review | A short guide to reviewing aging accounts at year end and deciding what is still recoverable | Owners and controllers closing out the year |
This order supports the content calendar: the credit application article runs in October, lien deadlines are timely through year end, and December is when businesses decide what to write off.
2. Other Options for Later
| Lead magnet | Format | Best use |
|---|---|---|
| Personal Guaranty Template | Template | Pairs with the credit application template and the personal guaranty article |
| Receivables Aging Guide | One-page guide | Shows how recovery odds drop as accounts age; creates urgency |
| Past-Due Recovery Calculator | Interactive tool on the website | Visitors enter an invoice amount and age to see what’s at stake |
| Free Past-Due Account Review | Offer, not a download | The most qualified leads: visitors already holding a past-due account |
| Oilfield Credit Manager’s Guide | Longer guide | A flagship resource combining the checklist, templates and lien reference |
3. How Each New Lead Magnet Launches
| Step | What we do |
|---|---|
| 1. Draft | Written and designed in the Melton Norcross brand, sent to you for approval (and attorney review for lien content). |
| 2. Landing page | A short form and download page on the website, built from the existing template. |
| 3. Follow-up | A short email sequence, adapted from the checklist sequence. |
| 4. Promote | Featured in articles, social posts, the Collections Alert, mailers and retargeting ads. |
| 5. Measure | Downloads, sources and accounts placed, reported monthly. |
4. What We Need From You
- Your pick: approve the recommended order, or tell us which resource your clients would value most.
- Your existing documents: any credit application or guaranty you use today, so the templates build on them.
- Legal review: your attorney’s review of the lien reference and templates.
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