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The Melton Norcross Logo: Where We’ve Been and Where We Could Go
Prepared for Melton Norcross & Associates, LLC by Blue Carrot Creative · October 2026
With a new website, new social profiles and new marketing on the way, now is a good time to settle on one logo that Melton Norcross uses everywhere. Different versions are in use in different places today, so this section lays them out side by side: the original compass logo, the updated version Melton Norcross created, and another option from Blue Carrot Creative.
Nothing here needs a decision today. It’s meant to share what we see now, before more materials are built around any one version, so we can work toward the right logo together.
At a glance
- Old logo: a nautical compass that points north, a nod to the Norcross name. Its markers form a bullseye, on target for a collections firm.
- New v1: Melton Norcross’s update, which brings oil and gas into the logo with a pump jack, a drop of oil and navy and gold.
- New v2: another option from Blue Carrot Creative. A clean, modern MN monogram that carries the compass’s north marker in gold.
- Other concepts: other directions we sketched along the way.
- No rush: a few more rounds are expected before we land on one logo.
1. Side by Side
Old logo
New v1
New v2
Old
New v1
New v2
2. The Story
Where it started: the compass
The original logo is a nautical compass, a symbol for setting a heading and holding a course. It points north, which ties neatly to the Nor in Norcross. The compass markers are cut in half, so the ring also reads as a bullseye: right on target for a firm whose job is recovering what’s owed.
The logo was built around commercial debt collection and direction rather than any one industry. Paired with a classic serif name and “& Associates, LLC,” it gives Melton Norcross a steady, established, professional look.
Bringing in oil and gas: v1
As oil and gas became a larger part of the business, Melton Norcross created v1 to make that specialty visible. The M carries a pump jack and a drop of oil, a navy and gold swoosh circles it, and “Commercial Debt Recovery” is added under the name. It says clearly who the firm serves and what it does, and its navy and gold colors have become a natural fit for the new website.
One thing worth sharing now, before more is built around it: logos with many elements can be harder to use in some places. A pump jack, an oil drop, a swoosh and three lines of text all have to fit wherever the logo goes, including a small social profile picture, a browser tab, a one-color print job or an embroidered shirt. Some details can get lost at those sizes. This is simply something to weigh as part of the decision. It’s common to have a full version of a logo alongside a simpler version for small spaces.
Another option: v2
v2 is one more option to consider, not a replacement for the ideas above. It takes a cleaner, more modern approach:
- A bold MN monogram built from solid shapes, so it stays clear at any size and in one color.
- The gold point above the monogram is the north marker from the original compass, shown whole rather than halved. It keeps the Norcross-and-north connection from the original logo.
- Navy and gold carry over from v1 and match the new website.
- A clean, modern name on one line, with “Commercial Debt Recovery” moving to taglines and headlines, where there’s room to read it.
v2 doesn’t show oil and gas as directly as v1. If that connection matters most, we can bring more of it into v2, simplify v1, or explore another direction altogether.
3. How the Three Versions Compare
| Old logo | New v1 | New v2 | |
|---|---|---|---|
| Symbol | Nautical compass and bullseye pointing north | M with pump jack, oil drop and swoosh | MN monogram with the compass’s north marker |
| What it says | Direction, on target, the Norcross name | Oil and gas commercial debt recovery | Modern, established, the Norcross name |
| Name style | Classic serif, two lines | Classic serif, three lines | Modern sans serif, one line |
| Colors | Black and grey | Navy, gold and grey | Navy and gold, or black and gold |
| Level of detail | Moderate, with fine points | High, with an illustration and several elements | Low, with solid shapes |
| Oil and gas connection | None | Direct | Light, through color and messaging |
4. Where We Go From Here
There’s no need to rush this. The goal is one logo Melton Norcross is proud to use everywhere. A few more rounds is normal, and it’s better to get it right than to get it fast. Possible next steps:
- Refine v2 and bring in more of the oil and gas identity.
- Simplify v1, keeping its oil and gas character with fewer elements.
- Explore a new direction if neither feels right.
- Mix and match: for example, the v1 symbol with the v2 name, or the reverse.
Let us know what you like, what you don’t, and what matters most to you, and we’ll take it from there. In the meantime, the new website and social profiles are built so the logo can be swapped easily once a final choice is made.
5. What’s in Each Tab
- Old Logo: the compass logo on white, navy and black backgrounds.
- New v1: Melton Norcross’s updated logo on white, navy and black backgrounds.
- New v2: Blue Carrot Creative’s option in every format: icon and name, stacked, icon only and name only, on white, navy and black.
- Other Concepts: other directions we sketched along the way.