Client Portal · Social Media
Landing Pages for Social Posts
Several posts in the first-month calendar promise a free resource or a sign-up. These landing pages make sure every one of those links leads somewhere worth clicking, and turns interested readers into named contacts your team can follow up with.
At a glance
- Every post has a destination: existing site pages for services, fees and locations, and these landing pages for resources.
- Short forms only: name, company and email.
- Every sign-up is tracked, so you can see which posts and channels bring in contacts.
- Live with the new website, so no post goes out before its page exists.
1. Where Each Post Leads
| Post | Destination |
|---|---|
| Oil & gas specialty posts | Oil & Gas page |
| Mineral lien posts | Mineral Liens page and Article 4 |
| Red flags posts and carousel | Article 1 and Place an Account |
| Credit application posts | Credit Application Template landing page (below) |
| Personal guaranty post | Article 3 |
| No collection, no fee posts | Fees page |
| Lafayette posts | Lafayette location page |
| Collections Alert posts | Collections Alert sign-up page (below) |
| Checklist offer | Collections Readiness Checklist landing page |
2. Landing Page Copy
Landing page · MeltonNorcross.com/credit-application-template/
Free Commercial Credit Application Template
Headline: Get paid before the first job starts.
Subhead: A complete commercial credit application, with the five things most applications leave out. Free to download.
Body: The cheapest collection tool you’ll ever use is a credit application signed before you extend credit. This template includes the customer’s exact legal entity name, a personal guaranty, clear payment terms, a collection costs and attorney fees clause, and an authorized signature line. Add your company details, have your attorney review it for your state, and use it on every new customer.
What’s inside: a one-page application · a personal guaranty section · a terms and conditions page · a short checklist for reviewing each new application
Form (3 fields): Name · Company · Email · Button: Download the template
After the download: a thank-you message with the file, a link to the Credit Application Must-Haves article, and an invitation to subscribe to the Collections Alert.
Fine print: General information, not legal advice. Have your attorney review before use.
Landing page · MeltonNorcross.com/resources/collection-alert/
Subscribe to the Collections Alert
Headline: The monthly briefing for people who get paid for oilfield work.
Subhead: Lien timing, payment trends and practical collection tips, in one short email each month. Free.
Body: The Collections Alert has gone out every month since August 2024. Each issue covers one timely topic, a quick tip you can use the same day, and what’s changing in commercial credit and collections across Texas, Louisiana and the oil patch.
Form (3 fields): Name · Company · Email · Button: Subscribe
Also on the page: the three most recent issues to read, and a link to Place an Account for readers with a past-due account today.
Landing page · Collections Readiness Checklist
See Content Marketing & Lead Magnets
The checklist landing page and its full plan are in the Lead Magnet tab of Content Marketing & Lead Magnets, so they live alongside the other lead magnets.
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