Client Portal · Social Media
Social Media & Google Business Profile Plan
This section shows exactly what Blue Carrot Creative will do in the first four weeks after approval: how each Google Business Profile and social profile will be optimized, and every post — with its image — planned for the first month. Paid advertising is covered separately in the Search & Social Advertising section.
At a glance
- Google Business Profile comes first. Both offices — Frisco and Lafayette — are fully optimized in week one. These profiles are what prospects (and mailer recipients) see when they search for Melton Norcross, often before the website.
- LinkedIn is the main social channel, because that is where credit managers, controllers and owners of oilfield service companies are.
- Facebook (mirrored to Instagram) is the trust layer: an active page that shows a real, established firm to anyone who checks.
- YouTube and X are kept current with light effort — YouTube hosts the few videos we produce; X shares new content automatically.
- First month: 24 original posts with custom images — 8 Google posts (4 per office), 8 LinkedIn posts and 8 Facebook/Instagram posts — plus automatic shares to X.
1. Where Things Stand Today
| Channel | Current status | What changes |
|---|---|---|
| Google Business Profile — Frisco | Verified and managed by Blue Carrot Creative. | Full optimization, weekly posts, new photos and a review program. |
| Google Business Profile — Lafayette | Verified and managed by Blue Carrot Creative. | Same optimization as Frisco, with Louisiana-focused posts and photos. |
| LinkedIn company page | Managed by Blue Carrot Creative. About 74 followers; lists Frisco only. | Profile refresh, Lafayette added, two posts per week. |
| Active page at facebook.com/MeltonNorcrossRecovery, managed by Blue Carrot Creative. | Profile refresh and two posts per week. | |
| Not active. | Set up to mirror Facebook automatically. | |
| YouTube | No channel. | Branded channel created; ready for the homepage video. |
| X (@meltonnorcross) | Last visible post February 2023. | Profile refresh and automatic sharing of new content. |
| Directories (Yelp, Yellow Pages and others) | Phone numbers and hours differ from listing to listing; Yelp is unclaimed and listed under “Debt Relief Services.” | One phone and one set of hours everywhere; Yelp claimed and re-categorized. |
2. What Happens After Approval
| Week | Profiles & setup | Posting |
|---|---|---|
| Week 1 | Optimize both Google profiles (section 3). Refresh LinkedIn, Facebook, X; set up Instagram and YouTube (section 4). Build the branded image templates. Create a short review link for each office. | Week 1 posts go live on Google, LinkedIn and Facebook/Instagram. |
| Week 2 | Directory cleanup begins once the official phone numbers and hours are confirmed (section 9). Claim and re-categorize Yelp. Set up the review request in remittance emails and letters. | Week 2 posts. |
| Week 3 | Upload new office and team photos to both Google profiles and Facebook. First check of Google profile performance. | Week 3 posts. |
| Week 4 | First monthly report in this portal. Month 2 calendar prepared. | Week 4 posts. |
3. Google Business Profile Optimization
Both profiles get the same complete treatment. Google favors profiles that are complete, consistent with the rest of the web, regularly updated and actively reviewed.
| Element | Frisco (HQ) | Lafayette |
|---|---|---|
| Business name | Melton Norcross & Associates — no added keywords, which risk suspension | Same |
| Primary category | Collection agency | Collection agency |
| Additional categories | Only categories that genuinely apply; no consumer categories such as debt relief or credit counseling | Same |
| Address | 2591 Dallas Pkwy, Ste 300, Frisco, TX 75034 | 400 E Kaliste Saloom Rd, Suite 2600F, Lafayette, LA 70508 |
| Phone & hours | One official number and one set of hours, matched everywhere (pending confirmation) | Same |
| Website link | Office location page, tagged so visits from this profile show up in your website reports | Lafayette location page, tagged the same way |
| Appointment link | Place an Account / free consultation form | Same |
| Description | New 750-character description (draft below) | New Louisiana-focused description (draft below) |
| Services | Commercial Debt Collection, Oil & Gas Collections, Mineral Liens, Skip Tracing, Asset Investigation, Judgment Recovery, Demand Letters, Litigation & Legal Forwarding, International Collections — each with a short description | Same list, with Louisiana lien rights noted under Mineral Liens |
| Products section | Each core service added as a card with an image and link, so services display visually on the profile | Same |
| Service area | Dallas–Fort Worth and Texas oil & gas regions | Acadiana and Louisiana oil & gas regions |
| Photos | Logo, new cover image, exterior with signage, lobby/interior, team at work — 10+ photos | Same set for the Lafayette office |
| Posts | One per week (section 6) | One per week (section 6) |
| Reviews | Short review link; review request at remittance; every review answered within two business days | Same |
| Monthly upkeep | Performance check, holiday hours, Google “suggested edits” review, new photos | Same |
Draft description — Frisco
Melton Norcross & Associates is a commercial debt collection agency headquartered in Frisco, Texas, with a second office in Lafayette, Louisiana. For more than 30 years we have helped businesses recover past-due business-to-business receivables, with a specialty in the oil and gas industry — upstream, midstream and downstream, from drilling contractors and equipment rental companies to trucking and pipeline service providers. Our services include commercial collections, oil and gas mineral liens, skip tracing, asset investigation, judgment recovery and litigation through a nationwide network of collection attorneys. We work on contingency: if we don’t collect, you don’t pay.
Draft description — Lafayette
Melton Norcross & Associates serves Louisiana businesses from our Lafayette office, backed by our Frisco, Texas headquarters and more than 30 years of commercial debt collection experience. We specialize in recovering past-due business-to-business receivables for the oil and gas industry — service companies, drilling contractors, equipment rental, trucking and pipeline providers across Acadiana and the Gulf Coast. We understand Louisiana’s oil well lien rights and work alongside a nationwide network of collection attorneys when suit is needed. Commercial accounts only, on contingency: if we don’t collect, you don’t pay.
Review program
- Ask at the moment of success: each remittance email and letter includes the office’s short review link and a QR code.
- Automatic follow-up: an automated email a few days after remittance with the same link.
- Ask every client, reward none: Google prohibits incentives and prohibits asking only satisfied clients.
- Every review answered within two business days, without confirming account details beyond what the reviewer shared.
- Debtor reviews: answered calmly with an offline contact; reviews that break Google’s policies are reported for removal.
4. Optimizing the Other Profiles
LinkedIn company page
- New logo and a banner built from the new website design.
- Tagline and About section rewritten around commercial collections, oil & gas and both offices.
- Specialties updated to match the services list; Lafayette added as a second location.
- “Contact us” button linked to the Place an Account form.
- Monthly follower invitations sent to relevant connections.
- New profile and cover images; name, phone, hours, address and category matched to Google.
- About section and services list updated; “Contact us” button linked to the Place an Account form.
- Connected to Instagram for automatic cross-posting.
- Business profile set up with the new logo, a short bio and a link to the website.
- Every Facebook post shares to Instagram automatically — no separate content.
YouTube
- Branded channel with banner, description, website and social links.
- Ready to host the homepage video, with short vertical cut-downs for Shorts, Reels and the Google profiles once produced.
X
- Updated bio, header image and link to match the new brand.
- Each new blog post, Collections Alert issue and LinkedIn post shared automatically; a current post pinned.
Directories
- Yelp claimed and moved out of “Debt Relief Services” to a commercial category.
- Yellow Pages, BBB, Bing Places, Apple Business Connect and the major data aggregators updated with the official phone and hours.
5. Who Posts on LinkedIn
Company page: yes, directly. Blue Carrot Creative manages the Melton Norcross company page and will publish all company posts directly from it. No individual employee profile is needed for this.
An employee voice is optional but valuable. Posts from a real person usually reach more people than company page posts. If David, Shelley or Meghan is willing, they can reshare company posts or publish an occasional post we draft for them. They would post it from their own account; we can’t post on someone’s personal profile for them without their own login.
We don’t recommend a shared or generic “employee” profile. LinkedIn requires every personal profile to represent one real person. Shared or made-up profiles can be restricted or removed, and they come across as inauthentic to the decision-makers we want to reach. The company page plus one real person (if anyone is willing) is the better setup.
6. First-Month Content Calendar
Each week follows one theme across every channel. All images are custom branded graphics in Melton Norcross navy and gold with the new logo, or real office and team photos. We don’t use stock photos of people.
| Week & theme | Google — Frisco | Google — Lafayette | LinkedIn (Tue & Thu) | Facebook + Instagram (Wed & Fri) |
|---|---|---|---|---|
| Week 1 Who we are | We recover past-due B2B invoices | Serving Louisiana from Lafayette | 30+ years in the oil patch · Mineral liens have deadlines | Meet Melton Norcross · No collection, no fee |
| Week 2 Red flags | 3 signs a customer won’t pay | Louisiana oil well lien rights | 6 Red Flags carousel · “Check is in the mail” | Red flag tip · Office photo |
| Week 3 Get paid up front | Mineral liens in Texas | Before you extend terms | Credit application must-haves · Personal guaranties | Credit app tip · Team photo |
| Week 4 How we work | How it works in 3 steps | No collection, no fee | Lafayette spotlight · Subscribe to the Collections Alert | How it works · Collections Alert sign-up |
X automatically shares each LinkedIn post. Image sizes: Google 1200×900; LinkedIn, Facebook and Instagram 1080×1350 (carousels as multi-page PDFs).
Week 1 — Who we are
Google · Frisco
Past-due invoices from another business?
Melton Norcross & Associates has recovered commercial receivables for more than 30 years from our Frisco headquarters. We handle the entire process — investigation, debtor contact, liens and, when needed, suit through our attorney network.
Commercial accounts only. No collection, no fee.
Image: Branded graphic: navy background, gold headline “Past-due B2B invoices? We recover them.” with the new logo.
Link / button: Learn more → Services page
Google · Lafayette
Serving Louisiana from Lafayette
Our Lafayette office gives oilfield service companies across Acadiana and the Gulf Coast a local partner for past-due commercial receivables, backed by 30+ years of oil and gas collections experience.
Image: Photo of the Lafayette office (exterior or suite entrance with signage); branded graphic with a Louisiana outline until the photo is taken.
Link / button: Call now
LinkedIn · Tuesday
30+ years in the oil patch
Oilfield receivables aren’t like other debts. Work moves between operators, service companies and subcontractors, and payment delays travel down the chain.
For more than 30 years, Melton Norcross & Associates has specialized in recovering exactly these accounts, from Frisco and now Lafayette. If a customer is 90+ days past due, that’s the time to talk.
Image: Branded graphic: new logo with “Commercial collections for oil & gas — Frisco, TX · Lafayette, LA.”
Link / button: Website homepage
LinkedIn · Thursday
Mineral liens have deadlines
In Texas and Louisiana, mineral liens are one of the strongest tools for getting paid on oil and gas work, but only if they’re filed in time. Once the window closes, that leverage is gone for good.
We track lien timing on every oilfield account we take on. If you’re waiting on an invoice for field work, don’t wait on the lien.
Image: Branded graphic: calendar icon over an oilfield equipment photo (licensed, no people); headline “Mineral liens have deadlines.”
Link / button: Article 4, Mineral Liens Have Deadlines
Facebook + Instagram · Wed & Fri
Meet Melton Norcross · No collection, no fee
Wed: Meet Melton Norcross & Associates, commercial debt collection for oil & gas from Frisco and Lafayette, for more than 30 years.
Fri: Our promise is simple: if we don’t collect, you don’t pay. No upfront fees, no hidden costs.
Image: Wed: team or office photo (branded logo graphic until photos are taken). Fri: gold-on-navy graphic “No collection. No fee.”
Link / button: Website homepage
Week 2 — Red flags
Google · Frisco
3 signs a customer won’t pay
1) Partial payments with no explanation. 2) A new contact who doesn’t know the account. 3) “The check is in the mail,” more than once.
Seeing two or more? Call us before the account gets older.
Image: Branded checklist graphic with three numbered warning signs.
Link / button: Call now
Google · Lafayette
Louisiana oil well lien rights
Louisiana’s oil well lien law gives service providers powerful rights, with notice and filing requirements that differ from Texas. Our Lafayette team knows both.
Image: Branded graphic: Louisiana outline with a derrick icon; headline “Louisiana lien rights are different.”
Link / button: Learn more → Services page
LinkedIn · Tuesday
6 Red Flags a Customer Won’t Pay (carousel)
Slide 1: title. Slides 2–7, one warning sign each: unexplained partial payments; a new contact who doesn’t know the account; requests to change terms mid-job; bounced or post-dated checks; equipment or crews pulled from location; silence after the invoice date. Slide 8: “Seeing two or more? Talk to us before the lien window closes.”
Image: 8-slide branded carousel (PDF), navy and gold, one red flag per slide.
Link / button: Place an Account form
LinkedIn · Thursday
The “check is in the mail” test
When a customer goes from “we’ll pay Friday” to “the check is in the mail” to “let me talk to our controller,” you’re no longer being scheduled. You’re being managed.
That’s the moment to act, while lien rights and leverage still exist. What’s the earliest warning sign you’ve learned to watch for?
Image: Quote-style graphic: the three phrases stacked, the last one in gold.
Link / button: Link in first comment: Article 1, the “Check Is in the Mail” Test (see LinkedIn Articles tab)
Facebook + Instagram · Wed & Fri
Red flag tip · Office photo
Wed: Red flag: a customer who suddenly asks to change payment terms in the middle of a job. Get it in writing and watch the account closely.
Fri: Behind every recovered invoice is a team that knows the oil patch. Here’s a look inside our Frisco office.
Image: Wed: single red-flag graphic from the carousel. Fri: Frisco office photo.
Link / button: Website homepage
Week 3 — Get paid up front
Google · Frisco
Mineral liens in Texas
Unpaid for oil and gas work in Texas? A mineral lien can attach your claim to the property you worked on, and strict timing rules decide whether you can use it. We track that timing on every oilfield account.
Image: Branded graphic: Texas outline with gold headline “Protect your lien rights.”
Link / button: Learn more → Services page
Google · Lafayette
Before you extend terms
A complete credit application, with a personal guaranty, signed by someone with authority, is the cheapest collection tool there is. Ask for one before the first job, not after the first missed payment.
Image: Branded graphic: clipboard icon, headline “Get it signed before the first job.”
Link / button: Learn more → Article 2, Credit Application Must-Haves
LinkedIn · Tuesday
Credit application must-haves
Five things every commercial credit application should include: the customer’s exact legal entity name; a personal guaranty; clear payment terms; a clause covering collection costs and attorney fees; and a signature from someone authorized to bind the company.
Our free template is linked in the comments.
Image: 5-item branded checklist graphic.
Link / button: Link in first comment: free Credit Application Template landing page
LinkedIn · Thursday
Personal guaranties
When a company can’t pay, a personal guaranty decides whether there’s anyone left to collect from. Here’s how to use one, and what makes one hold up.
Image: Branded graphic: pen and signature line; headline “Who’s really guaranteeing this account?”
Link / button: Article 3, Personal Guaranties
Facebook + Instagram · Wed & Fri
Credit app tip · Team photo
Wed: Tip: get the customer’s exact legal entity name on every credit application. It matters more than you’d think when it’s time to collect.
Fri: Meet the team that works your accounts every day.
Image: Wed: single tip graphic. Fri: team photo (real photo, not stock).
Link / button: Article 2, Credit Application Must-Haves
Week 4 — How we work
Google · Frisco
How it works in 3 steps
1) Place your account: a short form or a phone call. 2) We investigate and contact the debtor, then use liens or legal action when needed. 3) You get paid. No collection, no fee.
Image: Three-step branded graphic with numbered gold circles.
Link / button: Call now
Google · Lafayette
No collection, no fee
Louisiana businesses pay nothing upfront to place a commercial account with Melton Norcross. If we don’t collect, you don’t pay.
Image: Gold-on-navy graphic “No collection. No fee.” with the Lafayette address.
Link / button: Learn more → Lafayette page
LinkedIn · Tuesday
Lafayette office spotlight
Our Lafayette office puts us closer to the Louisiana operators and service companies we’ve worked with for years, with the same team and process, and local knowledge of Louisiana lien rights.
Image: Lafayette office photo with a branded caption bar.
Link / button: Lafayette location page
LinkedIn · Thursday
Subscribe to the Collections Alert
Every month, the Collections Alert covers what’s changing in commercial credit and collections: lien timing, payment trends in the oil patch, and practical tips. It’s free.
Image: Graphic of the newsletter cover with a “Free monthly” badge.
Link / button: Collections Alert sign-up page
Facebook + Instagram · Wed & Fri
How it works · Collections Alert sign-up
Wed: Placing an account takes minutes. Here’s what happens next. (3-step graphic)
Fri: Get our free monthly Collections Alert in your inbox.
Image: Wed: the 3-step graphic. Fri: the newsletter cover graphic.
Link / button: Place an Account form · Collections Alert sign-up
7. How We’ll Measure It
| Channel | What we track | Starting target |
|---|---|---|
| Google Business Profiles | Calls, website clicks, direction requests, new reviews, average rating | 2–4 new reviews per month across both offices; steady growth in calls and clicks |
| Followers, engagement, link clicks | Grow from about 74 to 250+ followers in six months | |
| Facebook / Instagram | Reach, follows, link clicks | Consistent twice-weekly posting; baseline growth |
| Website | Visits and form fills from each profile and channel | Baseline in month one, then month-over-month growth |
| New business | Accounts placed from Google, LinkedIn or social | “How did you hear about us?” added to the intake form |
8. Guardrails
- Never name a debtor, a debtor’s company or case details. Any results we share are anonymized.
- Never name a client without written permission.
- All messaging stays business-to-business, with no consumer-debt language or categories.
- Public replies never include account details.
- No incentives for reviews, and every client is asked, not just satisfied ones.
9. Questions to Clarify
- Official phone numbers. We found three numbers listed for the Frisco office: (469) 513-8458, (972) 731-4330 and (214) 705-6128. Which is the primary number for Frisco, and which for Lafayette? Should the others be retired or forwarded?
- Official business hours. Listings show different hours (for example 7:30–5:00, 8:00–5:00 and 8:30–5:30). What are the correct hours for each office?
- Current fees. The fees page lists 25% on commercial accounts and 40% on suit accounts, but the older About page still states 30%. Which rates should appear in public messaging?
- Yelp. May we claim the Yelp listing and move it out of “Debt Relief Services”?
- LinkedIn voice. Would David, Shelley or Meghan be willing to reshare company posts, or occasionally post content we draft for them, from their own LinkedIn profile? (See section 5.)
- Photos. Can we schedule a short photo session at both offices in week 2 or 3, or can your team send current phone photos of the offices, signage and staff?