Client Portal · Social Media
Example Posts by Platform
Prepared for Melton Norcross & Associates, LLC by Blue Carrot Creative · October 2026
These are finished examples from the first month of the content calendar. Each one shows the graphic, the exact text that goes with it, where the link points on the new website, and why it’s in the plan. Every post follows the same look as the new covers, so the feed reads as one brand.
At a glance
- 11 example graphics across LinkedIn, Facebook and Instagram, and the two Google Business Profiles.
- Three color styles: light parchment, deep navy and brand navy, rotated so the feed never looks repetitive.
- Every post links to a specific page on the new MeltonNorcross.com, so we can measure which posts bring visitors and leads.
- Live dates follow the 4-week calendar in the Social Media section.
1. LinkedIn
Two posts per week from the Melton Norcross company page, each linking to a specific page on the new website.
Post 01 · Week 1 · Tuesday · Company page
Oilfield receivables aren’t like other debts
Post text:
Oilfield receivables aren’t like other debts.
Work moves between operators, service companies and subcontractors, and when one company slows down, payment delays travel down the whole chain.
For more than 30 years, Melton Norcross & Associates has specialized in recovering exactly these accounts, from our Frisco headquarters and now our Lafayette office.
If a customer is 90+ days past due, that’s the time to talk.
#OilAndGas #CommercialCollections #AccountsReceivable #Oilfield
Landing page: MeltonNorcross.com/oil-gas-debt-collection-agency/
Why it’s in the plan: Introduces the firm’s specialty to new followers. Sends readers to the oil and gas page, the second-most-important page on the site.
Post 03 · Week 1 · Thursday · Company page
Mineral liens have deadlines
Post text:
Mineral liens have deadlines.
In Texas and Louisiana, a mineral lien is one of the strongest tools for getting paid on oil and gas work. It can attach your claim to the property you worked on. But it only works if it’s filed in time, and once the window closes, that leverage is gone for good.
We track lien timing on every oilfield account we take on. If you’re waiting on an invoice for field work, don’t wait on the lien.
#MineralLiens #OilAndGas #Texas #Louisiana #CreditManagement
Landing page: MeltonNorcross.com/services/mineral-liens/
Why it’s in the plan: Mineral liens are Melton Norcross’s strongest differentiator. This post builds urgency and sends readers to the dedicated service page.
Post 04 · Week 2 · Thursday · Company page
The check is in the mail test
Post text:
“We’ll pay Friday.”
“The check is in the mail.”
“Let me talk to our controller.”
When a customer moves through those three lines, you’re no longer being scheduled. You’re being managed.
That’s the moment to act, while lien rights and leverage still exist. Waiting another 60 days rarely improves the odds.
What’s the earliest warning sign you’ve learned to watch for?
First comment: Getting ready to place an account? Our free Collections Readiness Checklist covers everything to gather first: MeltonNorcross.com/collections_readiness_checklist_q4-026
Landing page: MeltonNorcross.com/collections_readiness_checklist_q4-026
Why it’s in the plan: A relatable, conversation-starting post. The question invites comments, and the link in the first comment sends readers to the free checklist, which turns them into named contacts.
Post 05–07 · Week 2 · Tuesday · Company page · Document post (8 slides)
6 Red Flags a Customer Won’t Pay (carousel)
Post text:
6 red flags a customer won’t pay, and what to do when you see them. Swipe through →
Seeing two or more on the same account? Don’t wait another 60 days.
#CreditManagement #AccountsReceivable #OilAndGas #CommercialCollections
All 8 slides: 1: Cover · 2: Partial payments with no explanation · 3: A new contact who doesn’t know the account · 4: Requests to change terms mid-job · 5: Bounced or post-dated checks · 6: Equipment or crews pulled from location · 7: Silence after the invoice date · 8: Talk to us before the lien window closes
Landing page: MeltonNorcross.com/place-account/
Why it’s in the plan: Swipeable document posts usually get the most engagement on LinkedIn. The same six red flags are reused on the homepage and in Facebook and Google posts.
More slides from the 6 Red Flags carousel
Slide 2 of 8 · Red flag 01
Slide 8 of 8 · Next step
2. Facebook & Instagram
Two posts per week on Facebook, automatically shared to Instagram. Stories reuse the week’s strongest message.
Post 02 · Week 1 · Friday · Facebook, shared to Instagram
No collection. No fee.
Post text:
No collection. No fee.
That’s our promise on every commercial account we take on. No upfront cost, no hidden fees, and our rates are published on our website.
If we don’t collect, you don’t pay.
#CommercialCollections #SmallBusiness #FriscoTX #LafayetteLA
Landing page: MeltonNorcross.com/fees/
Why it’s in the plan: Puts the biggest reason to call front and center. Sends visitors to the published fees page, which builds trust before the first conversation.
Post 11 · Week 1 · Friday · Facebook and Instagram Stories
Story version of no collection, no fee
Post text:
No caption needed: the text is on the graphic. Add a link sticker reading “See our fees” in the open space in the middle.
Landing page: MeltonNorcross.com/fees/
Why it’s in the plan: Stories appear at the top of the app, above the feed. Posting the same message in both places reaches more of the page’s audience at no extra cost. Text sits away from the top and bottom, where the app’s buttons cover the image.
3. Google Business Profiles
One post per office per week. Google posts use a button instead of a link in the text, and each office links to its own page on the new website.
Post 08 · Week 2 · Tuesday · Frisco profile · Update post
3 signs a customer won’t pay
Post text:
3 signs a customer won’t pay: partial payments with no explanation, a new contact who doesn’t know the account, and “the check is in the mail” more than once.
Seeing two or more? Call our Frisco office before the account gets older. Commercial accounts only. No collection, no fee.
Landing page: Button: Call now (uses the profile’s phone number). Profile website link: MeltonNorcross.com/locations/frisco-tx/
Why it’s in the plan: A useful, quick-to-read tip that keeps the profile active. The Call now button turns profile views straight into phone calls.
Post 09 · Week 4 · Tuesday · Frisco profile · Update post
How it works in 3 steps
Post text:
How it works, in 3 steps:
1) Place your account with a short form or a phone call.
2) We investigate and contact the debtor, using liens or legal action when needed.
3) You get paid.
No collection, no fee.
Landing page: Button: Learn more → MeltonNorcross.com/place-account/
Why it’s in the plan: Answers the most common question searchers have (“what happens next?”) and sends them directly to the qualifying form.
Post 10 · Week 1 · Tuesday · Lafayette profile · Update post
Serving Louisiana from Lafayette
Post text:
Melton Norcross & Associates now serves Louisiana from our Lafayette office on E Kaliste Saloom Road.
Oilfield service companies across Acadiana and the Gulf Coast now have a local partner for past-due commercial receivables, backed by more than 30 years of oil and gas collections experience.
Landing page: Button: Learn more → MeltonNorcross.com/locations/lafayette-la/
Why it’s in the plan: Builds local relevance for the new Lafayette profile. Mentioning the street and region helps Google connect the profile to Louisiana searches. It also lines up with the Lafayette expansion press release.
4. Landing Pages Used This Month
| Page on the new website | Posts that link to it | Why |
|---|---|---|
| MeltonNorcross.com/oil-gas-debt-collection-agency/ | 01 | The core specialty page |
| MeltonNorcross.com/services/mineral-liens/ | 03 | Melton Norcross’s strongest differentiator |
| MeltonNorcross.com/collections_readiness_checklist_q4-026 | 04 | Free checklist that turns visitors into named contacts |
| MeltonNorcross.com/place-account/ | 05–07, 09 | The qualifying form for new accounts |
| MeltonNorcross.com/fees/ | 02, 11 | Published rates build trust before the first call |
| MeltonNorcross.com/locations/frisco-tx/ | 08 | Frisco office page, matching the Frisco Google profile |
| MeltonNorcross.com/locations/lafayette-la/ | 10 | Lafayette office page, matching the Lafayette Google profile |
Every link is tagged so visits and form fills from each platform show up separately in your monthly report.
5. What Happens After Approval
- These graphics and posts are scheduled on the dates shown in the 4-week calendar.
- The remaining posts in the calendar are produced in the same style.
- Where a post calls for a real office or team photo, we’ll use photos from your team or a short photo session.