Client Portal · Content Marketing & Lead Magnets
Content Marketing & Lead Magnets: Overview
Helpful content turns a visitor into a lead. Articles help businesses find you on Google and give your social posts substance. Free resources, like checklists and templates, give prospects a reason to share their contact information. Together, they make sure every piece of content leads to a next step.
At a glance
- Four articles are already written (see LinkedIn Articles in Social Media), with two new articles a month after that.
- The first lead magnet is complete: the Collections Readiness Checklist.
- Three more lead magnets are planned for this quarter, one per month.
- Every piece connects to a next step: a download, the Collections Alert, or Place an Account.
1. Where Things Stand
| Work | Status |
|---|---|
| Content plan and topic list | Complete |
| Four articles: red flags, credit applications, personal guaranties, mineral lien deadlines | Written, ready for your review |
| Collections Readiness Checklist (4-page PDF) | Complete |
| Checklist landing page and download form | Built into the new site |
| Checklist follow-up email sequence | Drafted (see Email Marketing) |
| Next three lead magnets | Planned (see Future Lead Magnets tab) |
2. Articles
Each article answers a question business owners actually ask, links to the related service page, and is shared on LinkedIn and in the Collections Alert.
| Topic | Who it’s for | Status |
|---|---|---|
| The “check is in the mail” test: 6 red flags a customer won’t pay | Credit managers and owners | Written |
| Credit application must-haves | Businesses extending credit | Written |
| Personal guaranties: what makes one hold up | Businesses extending credit | Written |
| Mineral liens have deadlines | Oilfield service companies | Written; attorney review before publishing |
| When should you send an account to collections? | Any business with aging receivables | Next |
| Louisiana oil well liens explained | Oilfield service companies in Louisiana | Next |
| What happens after you place an account | Prospects close to deciding | Next |
| Collections for trucking and equipment rental companies | Industries beyond oil and gas | Next |
Where your current blog already covers a topic, the new article replaces the old post at the same web address, so its search rankings carry over.
3. How the Funnels Work
| Stage | What happens | Example |
|---|---|---|
| Attract | A business finds an article, social post, ad or mailer | “6 red flags a customer won’t pay” |
| Capture | They download a free resource in exchange for their name and email | Collections Readiness Checklist |
| Nurture | Short automated emails build trust over the next few weeks | Checklist follow-up sequence |
| Convert | They place an account or schedule a call | Place an Account page |
Every mailer segment, ad campaign and LinkedIn message points into one of these funnels, so we can see which content brings in accounts.
4. What’s in This Section
| Tab | What you’ll find |
|---|---|
| Lead Magnet | The Collections Readiness Checklist itself. |
| Lead Magnet Plan | How the checklist is used, where it’s offered, what happens after a download, and what we expect from it. |
| Future Lead Magnets | The next resources planned for this quarter. |
5. What Happens After Approval
| When | What we do |
|---|---|
| Launch week | Checklist landing page and form go live; the first articles are published. |
| Month 1 | Two new articles; the Credit Application Template goes live. |
| Month 2 | Two new articles; the Lien & Notice Deadline Quick Reference goes live after your attorney’s review. |
| Month 3 | Two new articles; the year-end guide goes live; review which content brings in the most leads. |
6. What We Need From You
- Topics: the questions your team hears most often from clients and prospects.
- Legal review: your attorney’s review of lien content before it’s published.
- Expert input: a short call each month with a team member to add real-world insight.
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