Client Portal · Campaign Overview
Your Marketing Campaign at a Glance
This portal brings every part of the Melton Norcross marketing campaign together in one place. Each section covers one part of the campaign, opens with a short summary, and shows where the work stands today and exactly what happens next.
The research, planning and design work is done. The new website’s first draft is nearly complete, two press releases are written, the SEO groundwork is finished, and the first articles, graphics and lead magnet are ready. Your approvals are what move each section into action. At the bottom of each page you can Approve, Pause or Cancel that item and leave comments or questions for our team.
At a glance
- One goal ties it together: more commercial accounts placed, from more industries and markets, while protecting the oil and gas business you’ve built.
- The foundation is in place: website first draft nearly complete, SEO research and site structure finished, tracking mostly set up and organized.
- Content is ready to go: two press releases, four articles, the Collections Readiness Checklist, social graphics, and the homepage video in production.
- Everything is measurable. For the first time, your mailers, newsletter, website and advertising report back to one place.
- Nothing starts without your approval. Each section shows exactly what happens once you approve it.
1. The Campaign, Section by Section
| # | Section | What it covers | Where it stands |
|---|---|---|---|
| 1 | Press Releases | Three releases (October, November, December), distribution, editor pitches and promotion | Releases #1 and #2 written; #3 is your choice |
| 2 | Website Design | New custom built WordPress website, search ranking protection, visitor tracking, color guide | First draft nearly complete; awaiting approval |
| 3 | SEO | Audit, competitive research, keyword map, new site structure, ongoing rankings and authority | Groundwork complete; foundation built into the new site |
| 4 | Local SEO & Reviews | Google Business Profiles, directory listings and the review program | Profiles managed; listing audit complete |
| 5 | Email Marketing | Collections Alert newsletter and automated follow-up | Newsletter running; move to new platform ready for review |
| 6 | LinkedIn Lead Generation | Profile optimization, targeted outreach and appointment setting | Audience defined; messages drafted |
| 7 | Business Mailer Campaign | Your monthly mailers, segmented and tracked, with companion email | QR codes and landing pages ready for review |
| 8 | Search & Social Advertising | Google Search Ads, Facebook and Instagram, retargeting | Campaigns planned; launch after the website |
| 9 | Content Marketing & Lead Magnets | Articles, the Collections Readiness Checklist, and future lead magnets | Checklist complete; next three planned |
| 10 | Short Video Explainers | A 40–60 second homepage promo and explainer, plus social versions | In production |
| 11 | Logo & Brand | Logo options and the brand story | Ready for your review |
| 12 | Social Media | Profile strategy, new covers and banners, posts, articles and landing pages | First month of posts and four articles ready |
| 13 | FAQ Library | Answers to the questions business owners search, for every main page and landing page | Drafted; ready for your Keep / Revise / Remove review |
| 14 | Ongoing Services | What continues month to month after the campaign | Options ready for your selection |
Open questions for your team, across every section, are collected in the next tab: Further Information or Clarification Needed.
2. What’s Already Been Done
- Website: a section-by-section design of ten launch pages in two style directions, and a first draft of the custom built WordPress website that is nearly complete
- SEO: a full audit of all 44 pages on your current site, a competitive audit, a keyword map, and a new site structure of roughly 70 pages
- Ranking protection: an address map for every current page, so your page-one ranking for “oil and gas debt collection agency” carries over
- Tracking: visitor and engagement tracking mostly set up and organized; it goes live with the new site and takes less than two days to implement
- Press releases: the Louisiana expansion release written, and the leadership appointments release drafted
- Content: four articles written, and the Collections Readiness Checklist written and designed
- Brand and social: logo options, a color guide, new profile covers and banners, and the first month of branded post graphics
- Google Business Profiles: both offices verified and managed, with a full optimization plan
3. How the Pieces Work Together
Each section feeds the others. Here’s the path a new client takes:
| Step | What happens | Sections involved |
|---|---|---|
| 1. They find you | A mailer, a Google search, a LinkedIn message, a press release or an ad brings a business to MeltonNorcross.com. | Mailers, SEO, Local SEO, LinkedIn, Press Releases, Advertising, Social |
| 2. They get to know you | The website, homepage video, Google reviews and helpful articles show an established, trustworthy firm. | Website, Video, Reviews, Content |
| 3. They raise their hand | They place an account, call, or download a resource such as the Collections Readiness Checklist. | Website, Lead Magnets |
| 4. We stay in touch | Automated follow-up emails and the monthly Collections Alert keep Melton Norcross in front of them until they’re ready. | Email Marketing |
| 5. Your team follows up at the right time | Your team looks up any company and sees what they’ve read and opened before calling. | Visitor Tracking |
4. Recommended Order
Some sections depend on others. We recommend approving and launching in this order:
| Phase | Sections | Why this order |
|---|---|---|
| Launch | Website, brand, visitor tracking, Google Business Profiles | Everything else points visitors to the new website, so it goes first. |
| First 30 days after launch | October press release, social media and articles, newsletter on the new platform, SEO baseline, mailer tracking, checklist landing page | Builds visibility and starts measuring results right away. |
| Days 30–60 | November press release, email follow-up sequences, LinkedIn outreach, Google Search Ads, the next lead magnet | Once tracking has a baseline, we add the channels that bring in new leads. |
| Days 60–90 | December press release, retargeting, companion email campaign, second wave of website pages, video explainers | Builds on what the first two months show is working. |
Ready to approve?
This overview doesn’t need its own approval. Each section has its own Approve, Pause or Cancel option. Use the comments here for questions about the campaign as a whole.