Client Portal · Campaign Overview
Your Marketing Campaign at a Glance
Prepared for Melton Norcross & Associates, LLC by Blue Carrot Creative · October 2026
This portal brings together every part of the Melton Norcross marketing campaign in one place. Each section below matches one of the ten services in our agreement, in the same order, so you can review them one at a time.
Every section opens with a short summary, followed by the details. At the bottom of each page you can Approve, Pause or Cancel that item and leave comments or questions for our team.
At a glance
- The foundation is built. The new website, visitor tracking, homepage video script and narration, logo options and social media graphics are complete and ready for your review.
- One goal ties it together: more commercial accounts placed, from more industries, while protecting the oil and gas business you’ve built.
- Everything is measurable. For the first time, your mailers, newsletter, website and advertising all report back to one place, so we can see what’s working.
- Nothing starts without your approval. Each section shows exactly what happens the week you approve it.
1. The Ten Services
Here’s every service in the campaign, where it stands today, and where to find it in this portal.
| # | Service | What it covers | Status |
|---|---|---|---|
| 1 | Website Redesign | New website, protecting your search rankings, visitor tracking, plus the new logo and brand colors | First draft nearly complete; awaiting approval |
| 2 | Press Releases | Three releases, distribution and amplification across social and email | Release #1 drafted |
| 3 | SEO | Keywords, technical fixes, content optimization and authority building | Plan ready; foundation built into the new site |
| 4 | Local SEO, Reviews & Social Media | Google Business Profiles, directory listings, reviews and social posting | Plan and graphics ready |
| 5 | Email Marketing | Collections Alert newsletter, automated follow-up and nurture emails | Plan ready; newsletter moved to the new platform |
| 6 | LinkedIn Lead Generation | Profile optimization, targeted outreach, messaging and appointment setting | Plan ready |
| 7 | Business Mailer Campaign | Your monthly mailers, tracked and segmented, with a companion email campaign | Plan ready; tracking built |
| 8 | Search & Social Advertising | Google Search Ads, Facebook and Instagram, retargeting, ad landing pages | Plan ready; launches after the website |
| 9 | Content Marketing & Lead Magnets | Blog posts, downloadable guides and checklists, and the funnels that connect them | First checklist drafted |
| 10 | Short Video Explainers | Homepage video, plus short social-ready explainers | Script and narration complete |
2. What’s Already Been Done
- New custom built WordPress website: first draft nearly complete across ten launch pages, with two style directions for you to choose between
- Search ranking protection plan in place so the new site keeps the rankings and traffic you have today
- Visitor and engagement tracking mostly set up and organized; it can only go live with the new site, and then takes less than two days to implement
- Collections Alert newsletter and your contact list being organized for the new tracking platform
- Homepage video script written and professional narration recorded
- Logo options prepared: your current logo, your updated version, and a new option for comparison
- Social media profile covers and the first month of branded post graphics created
- Collections Readiness Checklist, the first downloadable resource, written and designed
- Press release #1 (Louisiana expansion) drafted
3. How the Pieces Work Together
Each service feeds the others. Here’s the path a new client takes:
| Step | What happens | Services involved |
|---|---|---|
| 1. They find you | A mailer, a Google search, a LinkedIn message, a press release or an ad brings a business to MeltonNorcross.com. | Mailers, SEO, Local SEO, LinkedIn, Press Releases, Advertising |
| 2. They get to know you | The website, homepage video, Google reviews and helpful resources show an established, trustworthy firm. | Website, Video, Reviews, Content |
| 3. They raise their hand | They place an account, call, or download a resource such as the Collections Readiness Checklist. | Website, Lead Magnets |
| 4. We stay in touch | Automated follow-up emails and the monthly Collections Alert keep Melton Norcross in front of them until they’re ready. | Email Marketing |
| 5. Your team follows up at the right time | Your team can look up any company and see what they’ve read and opened before calling. | Visitor Tracking |
4. Recommended Order
Some services depend on others. We recommend approving and launching in this order:
| Phase | Services | Why this order |
|---|---|---|
| Launch | Website, brand, visitor tracking, Google Business Profiles | Everything else points visitors to the new website, so it goes first. |
| First 30 days after launch | Press release #1, social media, newsletter on the new platform, SEO baseline, mailer tracking | Builds visibility and starts measuring results right away. |
| Days 30–60 | Email follow-up sequences, LinkedIn outreach, Google Search Ads, new blog content | Once tracking has a baseline, we add channels that bring in new leads. |
| Days 60–90 | Retargeting, companion email campaign, additional guides and video explainers, press release #3 | Builds on what the first two months show is working. |
5. Questions That Affect Several Sections
A few answers are needed across the whole campaign. Getting these settled first keeps everything consistent:
- Official phone number and hours for each office. We’ve found several different numbers and hours listed online. We’re using (469) 513-8458 for now.
- Fees. The website lists 25% on commercial accounts and 40% on suit accounts, while an older page says 30%. Which should we publish?
- Years in business. Is “over 30 years” correct?
- Claims and permissions. May we use the 90% success figure, client testimonials and client company names? If so, we’ll need the source or written permission.
- Lien wording. Mineral lien deadlines for Texas and Louisiana appear on the website and in several resources. We recommend a quick review by your attorney before launch.
- Photos. Current photos of both offices and your team, or a short photo session at each office.
Ready to approve?
This overview doesn’t need its own approval. Each section below has its own Approve, Pause or Cancel option. Use the comments here for questions about the campaign as a whole.