Client Portal · Press Releases
Press Release Plan
Three press releases over the next three months will put Melton Norcross in front of business owners, credit managers and trade editors who wouldn’t otherwise come across the firm, and send them to the new website. The strategy is set, the first two releases are written and ready for your review below, and the third is your choice of two topics.
At a glance
- Release #1 is written and ready to review: the Louisiana expansion and the new Lafayette office.
- Release #2 is drafted and ready for your input: the appointments of Shelley D. Parlow and Meghan Delhomme. Bracketed items are placeholders for you to cross out and replace.
- Release #3 is your choice: a new-website announcement, or a mineral lien deadline advisory.
- One release per month: the October release, the November release and the December release.
- Every release is distributed, pitched, promoted and measured, with a short results report in this portal about a week after each one goes out.
1. Where Things Stand
| Item | Status |
|---|---|
| Strategy, topics and release order | Complete |
| Release #1: Louisiana expansion | Written, ready for your review |
| Release #2: Leadership appointments | Drafted, ready for Shelley’s and Meghan’s details |
| Release #3: Topic options | Ready for your choice |
| Distribution plan and media targets | Complete |
| Promotion plan across the website, LinkedIn, Google and social | Complete |
| Tracking links and results reporting | Ready to activate when the new website launches |
2. Why Press Releases, and What to Expect
| Benefit | What it means for Melton Norcross |
|---|---|
| Exposure | Each release is republished across news websites and industry outlets, reaching readers who have never heard of the firm. |
| Brand searches | When a prospect searches “Melton Norcross,” they find recent, credible news alongside your website. |
| Referral traffic | Every release links to a specific page on the new website, bringing interested readers straight to your services and contact form. |
| Credibility | A new office and new leadership show an established, growing firm, which matters to a company deciding who to trust with its receivables. |
| Reusable content | Each release also becomes a website news post, a LinkedIn post, a Google post and an item in the Collections Alert. |
Press releases are a visibility tool. Search rankings improve mainly through the new website and your Google profiles, which are covered in their own sections.
3. The Three Releases
| Release | Topic | Quoted | Links to |
|---|---|---|---|
| #1: October release | Melton Norcross expands into Louisiana with its Lafayette office | David Roche, President (or Shelley, if preferred) | Lafayette location page |
| #2: November release | Shelley D. Parlow named Director of Operations; Meghan Delhomme named Director of Client Relations | Shelley, Meghan and David | About / Team page |
| #3: December release | Your choice: the new website, or a mineral lien deadline advisory | David or Shelley | Homepage or Mineral Liens page |
These three topics are the plan. Any other topic ideas will be considered after the first three releases, pending further review.
4. Release #1: Ready for Your Review
Items in [brackets] are details we need from you. Quotes are drafts written to be edited; change anything that doesn’t sound like you.
Release #1 · October release · For immediate release
Melton Norcross & Associates Expands Into Louisiana With New Lafayette Office
Commercial collection agency brings more than 30 years of oil and gas receivables experience to service companies across Acadiana and the Gulf Coast
LAFAYETTE, La. — [Release date] — Melton Norcross & Associates, LLC, a commercial debt collection agency specializing in the oil and gas industry, has opened an office in Lafayette, Louisiana, at 400 E. Kaliste Saloom Road, Suite 2600F. The office gives oilfield service companies, drilling contractors, equipment rental firms, trucking companies and pipeline providers across Louisiana a local partner for recovering past-due business-to-business invoices.
“Louisiana has always been an important part of the oil patch, and many of the companies we work for operate on both sides of the state line,” said David Roche, President of Melton Norcross & Associates. “A team in Lafayette means Louisiana businesses work with people who know their market, their customers and their lien rights, backed by the same process we’ve used in Texas for more than 30 years.”
Unpaid invoices are a constant risk in oil and gas, where payment delays travel down the chain from operators to service companies and their subcontractors. Louisiana law gives oilfield service providers strong lien protections, but its notice and filing requirements differ from those in Texas, and missing a deadline can mean losing that leverage entirely. The Lafayette office works with clients to protect those rights while there is still time to use them.
Melton Norcross handles commercial collections from first contact through resolution, including debtor investigation, skip tracing, asset searches, mineral liens, judgment recovery and litigation through a nationwide network of collection attorneys. The firm works on contingency, so clients pay nothing unless money is recovered.
“[Optional second quote, for example from Meghan Delhomme, Director of Client Relations: what Louisiana clients can expect when they place an account.]”
Louisiana businesses with past-due commercial accounts can learn more at MeltonNorcross.com or call the Lafayette office at [Lafayette phone].
About Melton Norcross & Associates
Melton Norcross & Associates, LLC is a commercial debt collection agency headquartered in Frisco, Texas, with an office in Lafayette, Louisiana. For more than 30 years, the firm has helped businesses recover past-due business-to-business receivables, with a specialty in the oil and gas industry. Services include commercial collections, mineral liens, skip tracing, asset investigation, judgment recovery and litigation through a nationwide network of collection attorneys. The firm works on contingency: if it doesn’t collect, the client doesn’t pay. Learn more at MeltonNorcross.com.
Media contact
[Name, title]
[Phone] · [Email]
###
Image: the new Melton Norcross logo, plus a photo of the Lafayette office or building when available.
5. Release #2: Ready for Your Input
This release is about your team, so it needs their words. We’ve written a complete draft to start from. Every bracketed item is a placeholder: cross it out and replace it, or simply send us a few lines about each person and we’ll rewrite it.
Release #2 · November release · For immediate release
Melton Norcross & Associates Names Shelley D. Parlow Director of Operations and Meghan Delhomme Director of Client Relations
Two leadership appointments support the firm’s growth across Texas and Louisiana
FRISCO, Texas — [Release date] — Melton Norcross & Associates, LLC, a commercial debt collection agency specializing in the oil and gas industry, today announced two leadership appointments: Shelley D. Parlow as Director of Operations and Meghan Delhomme as Director of Client Relations. The appointments come as the firm expands its reach across Texas and Louisiana, including its recently opened office in Lafayette.
As Director of Operations, Parlow oversees the firm’s day-to-day collection operations, including [account workflow, staff, compliance and reporting]. She [joins the firm from / has been with Melton Norcross since] [year or prior company] and brings [number] years of experience in [commercial collections / operations / credit management].
“[Draft for Shelley to edit:] Every account we take on belongs to a business that did the work and is waiting to be paid,” said Parlow. “My focus is making sure our process moves quickly, stays consistent, and keeps clients informed at every step.”
As Director of Client Relations, Delhomme is the primary point of contact for the firm’s clients, guiding new businesses through placing accounts and keeping existing clients updated on progress. She [joins the firm from / has been with Melton Norcross since] [year or prior company] and brings [number] years of experience in [client service / business development / the oil and gas industry].
“[Draft for Meghan to edit:] Our clients are often dealing with a customer they’ve worked with for years, so how we handle their accounts matters,” said Delhomme. “I want every client to know exactly where their account stands and what happens next.”
“[Draft for David to edit:] Shelley and Meghan bring the experience and attention to detail our clients count on,” said David Roche, President of Melton Norcross & Associates. “As we grow in Texas and Louisiana, they make sure every client gets the same responsive, professional service that has defined this firm for more than 30 years.”
Businesses with past-due commercial accounts can reach the Melton Norcross team at MeltonNorcross.com or (469) 513-8458.
About Melton Norcross & Associates
Melton Norcross & Associates, LLC is a commercial debt collection agency headquartered in Frisco, Texas, with an office in Lafayette, Louisiana. For more than 30 years, the firm has helped businesses recover past-due business-to-business receivables, with a specialty in the oil and gas industry. Services include commercial collections, mineral liens, skip tracing, asset investigation, judgment recovery and litigation through a nationwide network of collection attorneys. The firm works on contingency: if it doesn’t collect, the client doesn’t pay. Learn more at MeltonNorcross.com.
Media contact
[Name, title]
[Phone] · [Email]
###
Image: professional headshots of Shelley and Meghan.
6. Release #3: Your Choice of Topic
| Option A: New website | Option B: Mineral lien deadline advisory | |
|---|---|---|
| Headline idea | Melton Norcross & Associates Launches New Website With Resources for Oil and Gas Credit Managers | Oilfield Service Companies Urged to Check Lien Deadlines on Unpaid Summer Work |
| The story | A redesigned site with dedicated pages for each service, industry and office, plus free resources such as the Collections Readiness Checklist and the Collections Alert. | In Texas and Louisiana, the window to file a lien on unpaid oil and gas work is limited. Invoices from summer work are approaching that cutoff by year-end. The release explains the risk and the steps to take now. |
| Who it reaches | Business press and existing contacts | Oil & gas trade press, credit managers, and service company owners with unpaid invoices right now |
| Strength | Simple announcement; shows a modern, growing firm. | Timely, useful news that editors are more likely to pick up, and it shows Melton Norcross’s expertise. |
| Links to | Homepage | Mineral Liens service page |
Option B would be reviewed by your team for legal accuracy before it goes out. Our recommendation is Option B: it is more newsworthy and more likely to bring in new business.
7. How Each Release Reaches People
| Channel | What happens |
|---|---|
| National news distribution | Syndicated to news websites, search engines and news apps, targeted to Texas, Louisiana, energy, oil & gas, and business and finance audiences. |
| Direct pitches to editors | Lafayette and Acadiana business press, Dallas–Fort Worth and Houston business publications, and oil & gas trade outlets. A story an editor writes reaches more of the right readers than syndication alone. |
| Industry associations | Member news sections of the Texas and Louisiana oil & gas and credit associations Melton Norcross belongs to. |
| Your website | Published in full in a “Press Releases” category of the News section. |
| Company page post the day it goes out; David, Shelley or Meghan are invited to reshare. | |
| Google Business Profiles | An update post on the Lafayette profile for Release #1, and on both profiles for #2 and #3. |
| Facebook, Instagram and X | A short announcement linking to the release. |
| Collections Alert | A news item in the next issue. |
8. Timeline After Approval
| When | What happens |
|---|---|
| Before the October release | Release #1 finalized with your facts and approved quotes. Logo and photo prepared. Distribution and media list set. The new website is live, so every release links to the new pages. |
| October release | Release #1 goes out on a weekday morning and is promoted on every channel the same day. First results report about a week later. |
| Before the November release | Release #2 finalized with Shelley’s and Meghan’s details, quotes and headshots. |
| November release | Release #2 goes out and is promoted. |
| Before the December release | You choose Option A or B. We write Release #3 and send it for approval. |
| December release | Release #3 goes out, ahead of the holiday slowdown. |
9. How We’ll Report Results
| Measure | What it tells us |
|---|---|
| Pickups | Every outlet that published the release, with links |
| Potential audience | Combined readership of the outlets that ran it |
| Earned coverage | Articles written by editors from our direct pitches |
| Website visits | Visitors from each release, tracked with tagged links |
| Leads | Form fills and calls that came from release traffic or mention the news |
10. Guardrails
- Every release and quote is approved by Melton Norcross before it goes out.
- No client or debtor is ever named without written permission.
- Every figure (years in business, results, fees) is confirmed with you before publishing.
- All messaging stays business-to-business, with no consumer-debt language.
11. What We Need From You
- Release #1: the Lafayette office opening date and phone number, approval of David’s quote, and whether to add a quote from Meghan.
- Media contact: who reporters should call or email.
- Release #2: for Shelley and Meghan, start date or promotion date, prior experience, a quote (or approval of ours), and a current headshot.
- Release #3: Option A or Option B.
- Associations: the industry and credit associations Melton Norcross belongs to.
These items are also tracked in the Further Information or Clarification Needed tab of the Campaign Overview.
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