Client Portal · Press Releases
Press Release Plan
Prepared for Melton Norcross & Associates, LLC by Blue Carrot Creative · October 2026
This section shows exactly what Blue Carrot Creative will do once this plan is approved: the three press releases planned for October, November and December, where each one will be distributed, how each one will be promoted after it goes out, and how we’ll report the results. The first release is fully drafted below and ready to finalize.
At a glance
- Three releases, one per month: the October release, the November release and the December release.
- The goal is exposure: putting Melton Norcross in front of business owners, credit managers and the trade press who wouldn’t otherwise find the firm, and sending new visitors to the new website.
- Every release goes out on national news distribution, targeted to Texas, Louisiana, energy and business outlets, and is pitched directly to regional business and oil & gas trade publications.
- Every release is promoted afterward on the website’s News section, LinkedIn, both Google Business Profiles, Facebook, X and the Collections Alert.
- Every release is measured: where it was published, how many people it could reach, and how many visitors it sent to the website.
1. What Press Releases Do for Melton Norcross
| Benefit | What it means in practice |
|---|---|
| Exposure | Each release is republished across news websites and industry outlets, reaching readers who have never heard of Melton Norcross. |
| Brand mentions | The Melton Norcross name appears on dozens of third-party sites. When a prospect searches the company name, they find recent, credible news instead of only the website. |
| Referral traffic | Every release links to a specific page on the new website, bringing interested readers straight to the services, locations and contact form. |
| Credibility | News of a new office and new leadership shows an established, growing firm, which matters to a company deciding who to trust with its receivables. |
| Reusable content | Each release becomes a post in the website’s News section, a LinkedIn and Google post, and an item in the Collections Alert. |
Press releases are a visibility tool. Search ranking improvements come mainly from the new website and the Google Business Profile work, which are covered in their own sections.
2. What Happens After Approval
| When | What happens |
|---|---|
| Before the October release | Release #1 is finalized with your facts and approved quotes. Distribution and media list are set up. Logo and photo are prepared. The new website launches, so every release links to the new pages. |
| October release | Release #1: Louisiana expansion goes out. Promoted on all channels the same day. A first results report follows in this portal about a week later. |
| Before the November release | Release #2 is drafted and sent to you for quote approval. |
| November release | Release #2: Leadership appointments goes out. |
| Before the December release | You choose the topic for Release #3 (section 6). |
| December release | Release #3 goes out, ahead of the holiday slowdown. |
Releases are timed for the morning of a business day, when editors are most active. The exact day is set with you.
3. The Three Releases
| Release | Topic | Quoted | Links to |
|---|---|---|---|
| #1: October release | Melton Norcross expands into Louisiana with its Lafayette office | David, President | Lafayette location page |
| #2: November release | Shelley D. Parlow named Director of Operations; Meghan Delhomme named Director of Client Relations | David, Shelley and Meghan | About / Team page |
| #3: December release | Your choice: the new website, or a mineral lien deadline advisory for oilfield service companies | To be decided | Homepage or Mineral Liens page |
These three topics are the plan. Any other topic ideas will be considered after the first three releases, pending further review.
4. Release #1: Draft
Items in [brackets] are details we need from you. Quotes are drafts written for David to review and change as he likes.
For immediate release
Melton Norcross & Associates Expands Into Louisiana With Lafayette Office
Texas-based commercial collection agency brings more than 30 years of oil and gas receivables experience closer to service companies across Acadiana and the Gulf Coast
LAFAYETTE, La. — [Release date] — Melton Norcross & Associates, LLC, a commercial debt collection agency specializing in the oil and gas industry, has [opened] an office in Lafayette, Louisiana, at 400 E. Kaliste Saloom Road, Suite 2600F. The office gives oilfield service companies, drilling contractors, equipment rental firms, trucking companies and pipeline providers in Louisiana a local partner for recovering past-due business-to-business invoices.
“Louisiana has always been an important part of the oil patch, and many of the companies we work for operate on both sides of the state line,” said David [Last Name], President of Melton Norcross & Associates. “Having a team in Lafayette means Louisiana businesses get someone who knows their market, their customers and their lien rights, backed by the same process we’ve used in Texas for more than 30 years.”
Unpaid invoices are a constant risk in oil and gas, where payment delays move down the chain from operators to service companies and subcontractors. Louisiana’s oil well lien law gives service providers strong protections, but its notice and filing rules differ from those in Texas. The Lafayette office works with clients to protect those rights before deadlines pass.
Melton Norcross handles commercial collections from first contact through resolution, including debtor investigation, skip tracing, asset searches, mineral liens, judgment recovery and litigation through a nationwide network of collection attorneys. The firm works on contingency: if it doesn’t collect, the client doesn’t pay.
“[Optional second quote from Meghan Delhomme, Director of Client Relations, about serving Louisiana clients.]”
Louisiana businesses with past-due commercial accounts can learn more at MeltonNorcross.com [link to the Lafayette location page] or call the Lafayette office at [phone].
About Melton Norcross & Associates
Melton Norcross & Associates, LLC is a commercial debt collection agency headquartered in Frisco, Texas, with an office in Lafayette, Louisiana. For more than 30 years, the firm has helped businesses recover past-due business-to-business receivables, with a specialty in the oil and gas industry. Services include commercial collections, mineral liens, skip tracing, asset investigation, judgment recovery and litigation through a nationwide attorney network. Learn more at MeltonNorcross.com.
Media contact
[Name, title]
[Phone] · [Email]
###
Image: new Melton Norcross logo, plus a photo of the Lafayette office or building when available.
5. Release #2: Leadership Appointments (Outline)
Melton Norcross & Associates Strengthens Leadership Team With Two Appointments
Shelley D. Parlow named Director of Operations; Meghan Delhomme named Director of Client Relations
- Opening: the two appointments, and how they support the firm’s growth in Texas and Louisiana.
- Shelley D. Parlow, Director of Operations: background, what she oversees, and a short quote.
- Meghan Delhomme, Director of Client Relations: background, how she works with clients, and a short quote.
- David, President: a quote welcoming both and what it means for clients.
- Closing: services, contingency model, boilerplate and media contact.
Image: professional headshots of Shelley and Meghan.
6. Release #3: Your Choice of Topic
| Option A: New website | Option B: Mineral lien deadline advisory | |
|---|---|---|
| Headline idea | Melton Norcross & Associates Launches New Website With Resources for Oil and Gas Credit Managers | Oilfield Service Companies Urged to Check Lien Deadlines on Unpaid Summer Work |
| The story | A redesigned site with dedicated pages for each service, industry and office, plus free tools such as the credit application template and the Collections Alert. | In Texas and Louisiana, the window to file a lien on unpaid oil and gas work is roughly six months from the last day of work. Invoices from summer work are approaching that cutoff by year-end. The release explains the risk and the steps to take now. |
| Who it reaches | Business press and existing contacts | Oil & gas trade press, credit managers, and service company owners with unpaid invoices right now |
| Strength | Simple announcement; shows a modern, growing firm. | Timely, useful news that editors are more likely to pick up, and it demonstrates Melton Norcross’s expertise. |
| Links to | Homepage | Mineral Liens service page |
Option B would be reviewed by your team for legal accuracy before it goes out.
7. Where Each Release Goes
- National news distribution: syndicated to news websites, search engines and news apps, with targeting for Texas, Louisiana, energy, oil & gas, and business and finance.
- Direct pitches to editors: Lafayette and Acadiana business press, Dallas–Fort Worth and Houston business publications, and oil & gas trade outlets. A story an editor writes reaches more of the right readers than syndication alone.
- Industry associations: member news sections of relevant Texas and Louisiana oil and gas and credit associations, where Melton Norcross is a member or eligible to submit.
8. How Each Release Is Promoted
| Channel | What we post |
|---|---|
| Website: News section | The full release as a post in a “Press Releases” blog category. |
| Company page post the day it goes out; David, Shelley or Meghan are invited to reshare. | |
| Google Business Profiles | An update post on the relevant office profile (Lafayette for Release #1, both for #2 and #3). |
| Facebook, Instagram and X | A short announcement linking to the release. |
| Collections Alert | A news item in the next issue. |
9. How We’ll Measure It
| Measure | What it tells us |
|---|---|
| Pickups | Every outlet that published the release, with links |
| Potential audience | Combined readership of the outlets that ran it |
| Earned coverage | Articles written by editors from our direct pitches |
| Website visits | Visitors from each release, tracked with tagged links |
| Leads | Form fills and calls that came from release traffic or mention the news |
A results report for each release is posted in this portal about one week after it goes out.
10. Guardrails
- Every release and quote is approved by Melton Norcross before it goes out.
- No client or debtor is named without written permission.
- Every figure (years in business, results, fees) is confirmed with you before publishing.
- All messaging stays business-to-business, with no consumer-debt language.
11. What We Need From You
- Lafayette office details: when it opened, the Lafayette phone number, and who works there.
- David’s quote: approval or edits to the draft quote in Release #1, and his full name as it should appear.
- Media contact: who reporters should call or email about these releases.
- Shelley and Meghan: start dates, a few lines of background each, and current headshots (before the November release).
- Release #3 topic: Option A or Option B, before the December release.
- Associations: any industry or credit associations Melton Norcross belongs to.
Ready to approve?
Choose Approve, Pause or Cancel below, and leave your answers, questions or changes in the comments. We’ll begin the steps above as soon as this section is approved.