Client Portal · Website Redesign
Protecting Your Search Rankings
Prepared for Melton Norcross & Associates, LLC by Blue Carrot Creative · October 2026
Melton Norcross already ranks well on Google for important oil and gas collection searches. A new website should add to that, not reset it. This page explains what we’re protecting and how the switch is handled so the rankings and traffic you have today carry over to the new site.
At a glance
- Your best-performing pages keep their web addresses, including your oil and gas page.
- Every old page address is forwarded to its new home, so no visitor or search engine hits a dead end.
- Your blog library moves over intact, with the same addresses and publish dates.
- We watch closely after launch: daily for the first two weeks, then weekly through day 30.
1. Why This Matters
Google ranks individual pages, not just websites. When a site is rebuilt, pages often get new addresses, new titles or new wording, and Google can treat them as brand new pages that have to earn their rankings again. That’s how many businesses lose traffic after a redesign.
Our approach keeps what Google already trusts, while improving everything around it.
2. What We’re Protecting
| What | How it’s protected |
|---|---|
| Pages that bring in traffic today | They keep their exact web address, and their titles stay close to the searches they rank for. |
| Your homepage focus | The homepage stays focused on oil and gas debt collection, the search it ranks for today. |
| Your blog posts | Every post moves over with the same address, date and images. |
| Links from other websites | Links pointing to your old pages keep working and keep passing their value to the new site. |
| Your existing Dallas page | Stays live at its current address and becomes a landing page for ads and social media focused on Dallas. A new Dallas–Fort Worth location page is added alongside it, built around your Frisco office. |
| Every other existing page | Nothing that already earns search traffic is removed. Older pages stay live at their current addresses, and any that no longer belong in the main menu become landing pages that are not linked from the menu. |
3. How the Switch Is Handled
| Stage | What happens |
|---|---|
| Before launch | We record a full “before” picture of your rankings and traffic and map every current page to its place on the new site. |
| During the build | The new site stays hidden from Google until launch day, so it can’t compete with your live site. |
| Launch day | We switch the site, forward every old address, submit the new site map to Google, and test each important page. |
| First 30 days | We compare rankings and traffic against the “before” picture and fix anything that slips. |
4. What to Expect
It’s normal for rankings to move slightly for two to four weeks after any website launch while Google re-reads the site. We expect that to settle, and the new site’s faster pages, better structure and new location pages should improve your visibility from there. If any important page drops and doesn’t recover, we act on it right away.
You’ll see the results in your monthly SEO report in the SEO section of this portal.
Ready to approve?
There’s nothing to approve here; this is part of the website launch. Leave any questions in the comments below.