Client Portal · SEO
SEO Groundwork: Audit & New Site Structure
This tab shows the research and planning behind the SEO plan: what we found on your current site, how your competitors are set up, and the structure of the new site we designed in response.
At a glance
- 44 current pages audited, including all 28 blog posts.
- Two competitors audited page by page.
- A new site structure of roughly 70 pages, built in two waves.
- Every existing address accounted for: kept, improved, or forwarded.
1. Your Current Site at a Glance
| Finding | Detail |
|---|---|
| Size | 44 live pages, all at the top level of the site. About two-thirds are blog posts. |
| Strongest ranking | Page one for “oil and gas debt collection agency,” supported by the homepage and the Oil & Gas page. |
| Services | All services described on a single page, so each one can’t rank on its own. |
| Locations | One Dallas page, last updated in 2022. No Lafayette or Houston page. |
| Blog | 28 posts on strong topics (mineral liens, personal guaranties, collection laws), but nothing new since mid-2025. |
| Clean-up needed | Duplicate and leftover pages (two review pages, two newsletter pages, a test colors page, a duplicate blog post). |
| Titles and descriptions | Homepage title is strong; most other titles and descriptions are generic. |
2. How You Compare
| Melton Norcross (today) | Ryan & Jacobs | Tucker Albin | |
|---|---|---|---|
| Pages | 44 | About 50 | 19 |
| Service pages | 1 | 7 | Limited |
| Industry pages | 1 | 6 | Limited |
| Location pages | 1 | 8 | Limited |
| Blog | 28 posts, stalled | 7 posts, current | None |
| Oil & gas depth | Deepest of the three | Targets your keywords | Minimal |
| Mineral lien content | Unique to you | None | None |
| Published fees | Yes | No | No |
Ryan & Jacobs is your real search competitor: it targets the same oil and gas searches with a well-organized site. The new Melton Norcross site matches its structure and outdoes it on expertise.
3. The New Site Structure
| Section | Pages |
|---|---|
| Services | Services hub, plus Commercial Debt Collection, Mineral Liens, Skip Tracing, Asset Investigation, Judgment Recovery, Demand Letters, Litigation & Legal Forwarding, International Collections |
| Industries | Industries hub, plus Oil & Gas (keeps its current address and ranking), Oilfield Services, Drilling Contractors, Equipment Rental, Trucking & Hauling, Pipeline & Midstream |
| Locations | Frisco headquarters and Lafayette offices, plus Dallas–Fort Worth and Houston market pages |
| Proof & action | Fees, Results, Reviews, Place an Account, Contact, FAQs |
| About | About, Team, Licensing & Compliance, Associations, Why Melton Norcross |
| Resources | Resources hub, Collections Alert, Credit Application Template, Personal Guaranty Template, Collections Readiness Checklist |
| Blog | All 28 existing posts at their current addresses, plus new posts each month |
Second wave (60–90 days after launch): additional industries (manufacturing suppliers, construction), additional markets (such as Midland–Odessa and Fort Worth), and a gated lien and notice deadline guide.
4. Every Existing Page Accounted For
| Current page | On the new site |
|---|---|
| Homepage and Oil & Gas page | Kept at the same addresses, with their focus on oil and gas collections protected |
| All 28 blog posts | Kept at the same addresses, dates and images |
| Dallas page | Stays live at its current address as a landing page for Dallas ads and social, alongside the new Dallas–Fort Worth page |
| Get Started | Forwarded to the new Place an Account page |
| News | Forwarded to the new Resources hub |
| Newsletter pages (two versions) | Combined into one Collections Alert page |
| Review pages (two versions) | Combined into one Leave a Review page |
| Credit application and personal guaranty posts | Promoted to downloadable templates in Resources |
| Duplicate or test pages | Forwarded to the best matching page, or retired |
Before anything is retired or forwarded, we check it against your Google data so no page with traffic or links is lost.