Client Portal · Website Redesign
Website Redesign: Overview
Prepared for Melton Norcross & Associates, LLC by Blue Carrot Creative · October 2026
The new MeltonNorcross.com is the center of the whole campaign. Every mailer, ad, post, email and press release points here. This page summarizes what we’ve built and what happens next. The tabs in this section have the details.
At a glance
- One new custom built WordPress website, on a fresh, secure foundation and designed around how business owners actually look for a collection agency.
- Ten launch pages, covering your services, oil and gas, fees, your story, and your Dallas–Fort Worth, Houston and Lafayette markets.
- Two style directions to choose from. Both use the same pages and content; only the look changes.
- Your search rankings are protected through the switch, so the traffic you have today carries over.
- Built to bring in accounts: a clear Place an Account path on every page, short forms, click-to-call, and tracking from the first visit.
1. What You Asked For and How the New Site Delivers
| Your goal | How the new website handles it |
|---|---|
| Modernize the layout and messaging | A clean, modern design inspired by the sites you liked, without copying them. Clear headlines explain who you help and how, in plain business language. |
| Improve conversion flow and lead capture | A Place an Account button in the header and on every page, a short qualifying form, click-to-call on mobile, a downloadable checklist, and a newsletter sign-up for visitors who aren’t ready yet. |
| Update branding and visuals | New navy and gold color system, refreshed logo options (see the Brand & Logo section), real oilfield and office imagery, and a homepage video. |
| Mobile responsiveness | Every page is designed for phones first. Menus, forms, tables and buttons all adapt to small screens. |
2. The Launch Pages
| Page | Purpose |
|---|---|
| Home | Who you are, who you help, proof you deliver, and the next step, with the homepage video. |
| Services | Every service in one place, with a link to each detail page. |
| Mineral Liens | Texas and Louisiana lien rights, deadlines and how Melton Norcross uses them. Template for the other service pages. |
| Oil & Gas | Your core industry, kept at its current web address because it already ranks well. Template for future industry pages. |
| Fees | Your contingency rates and a simple fee example. No collection, no fee. |
| About | Your history, team and credentials. |
| Dallas–Fort Worth | Built around your Frisco headquarters. |
| Houston | Serving the Houston energy market. |
| Lafayette | Your Louisiana office. |
| Place an Account | The main form. The contact page uses the same layout. |
The first draft is nearly complete. Once it’s approved, we’ll build out the repeatable pages from the same templates: the remaining service and industry pages, city pages, additional landing pages, a results page, FAQs, a resources hub and blog articles.
3. What’s in This Section
| Tab | What you’ll find |
|---|---|
| New Website Design | The page-by-page designs in both styles, on desktop and mobile. |
| Protecting Your Search Rankings | How we keep your current Google rankings and traffic through the switch. |
| Visitor & Engagement Tracking | What you’ll be able to see about who visits, opens and responds. |
The new logo and color guide are in their own Brand & Logo section, and the Collections Readiness Checklist is in Content Marketing & Lead Magnets.
4. What Happens After Approval
| Step | What we do |
|---|---|
| 1. Final review | You choose a style and send any last changes. We allow two days for your review. |
| 2. Build out the remaining pages | We apply your changes, then build the city pages, additional landing pages, blog articles and other repeatable pages from the approved templates. |
| 3. Connect and check | We connect the forms and tracking and run a full pre-launch check. |
| 4. Launch | We switch MeltonNorcross.com to the new site and confirm every old page address still works. |
| 5. First 30 days | We watch rankings, traffic and forms daily for two weeks, then weekly, and fix anything that comes up. |
5. What We Need From You
- Style choice. Which of the two style directions do you prefer?
- Business details. Official phone number and hours for each office, and whether Lafayette has its own number.
- Credentials. License or bond numbers, state registrations and association memberships you’d like shown.
- Claims and permissions. Approval to use the 90% success figure, “30+ years”, the fee example on the Fees page, and the four client testimonials with company names.
- Lien wording. A quick review of the Texas and Louisiana lien language by your attorney.
- Photos. Office exteriors in Frisco and Lafayette, plus team headshots, if available.
Ready to approve?
Choose Approve, Pause or Cancel below, and leave your answers, questions or changes in the comments. We’ll begin the steps above as soon as this section is approved.